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How may I get access to a database of retail theft videos for study purposes?

I would like to know how to convince retailers to submit their footage of theft videos to me in order so that I may study how theft happens. I will be embarking on a retail venture myself and I understand that theft is a large cost to this industry.

4 Replies

Brendon Whateley
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Founder at Kugadi
How do I convince anybody to do stuff for me?

The answer is always the same... they do it because there is something in it for them! Family and friends do things because of the relationship. Businesses do things because they see the benefits to themselves.

I'd suggest you find a way of explaining how giving you access to the video will result in <insert what you will do for them here> and thus it would be a great value to them. Never lead with what they are doing for you, why would they care. Once they see the value in what you are bringing, they will be happy to give you what you need.
Viktor Xhelilaj
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Viktor Xhelilaj Entrepreneur
Technical Advisor/Analyst at QuickCheck Canada.
Thank you for the answer Brendon.

I have tried this before. I have explained that their videos would be going towards ours machine learning models and that these models will help to eliminate theft. Unfortunately retailers still do not see the value in this.
Brendon Whateley
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Founder at Kugadi
Viktor, perhaps they don't understand how your efforts will reduce the losses they are experiencing? There could be many reasons:
  • You are not explaining it in a way that makes it a solution to an important problem they know they have. (I thought you were wanting to solve theft in YOUR store, which may not seem important to them.)
  • They don't understand the solution you are proposing. (What will they have to do to have your machine-learning reduce theft losses?)
  • You didn't give compelling numbers for the value they would experience.
  • They don't believe you can produce the results you claim. (How can your magic idea do better than people watching the cameras?)
  • They don't care enough about the current losses that the improvement you are offering isn't interesting to them.
The way to find this out is the ask them why they don't like your proposal. In lean startup terms, you have failed to get product-market fit. You need to adjust something and try again.
Viktor Xhelilaj
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Viktor Xhelilaj Entrepreneur
Technical Advisor/Analyst at QuickCheck Canada.
Thank you for the input. There's a lot to consider and I will be getting to it right now.
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