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What are the risks of being a unicorn startup?

Nowadays everyone glorifies the unicorn startup status but not a lot of people are discussing the downside of it and the issues that you have to deal with. What do you all think about the risks associated to reaching the unicorn status?

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Ayelet Hirshfeld, Ph.D.
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Co-Founder & CEO Capsoole Inc.; Dr. Hirshfeld; Advisor @ Earn2Learn
blockquote, div.yahoo_quoted { margin-left: 0 !important; border-left:1px #715FFA solid !important; padding-left:1ex !important; background-color:white !important; } It's a slippery slope Sent from Yahoo Mail for iPhone
Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
What kind of risks are you talking about it?
Michael Barnathan
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Michael Barnathan Entrepreneur • Advisor
Co-Founder of The Mountaintop Program, Google Alum
The main risk with any large valuation is that you'll have to justify it by hitting corresponding metrics. If you don't, you'll take a down round. And I've heard that unicorns have signed up for some pretty aggressive liquidation preferences to obtain those valuations, so guess who pays when that happens? The founders.

More isn't always better when it comes to a valuation. You want something your business can realistically live up to.
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