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At what point do you realize it is time to pivot?

Got a nice business model with a few friends. We are about to bring it to market but we are worries about the acceptance that we may receive from the market. At what point should we consider doing a pivot?

10 Replies

Rob Gropper
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Rob Gropper Entrepreneur
Director at PetHero, SPC - Member at Eastside Incubator - Principal at Tuxedo Technologies Group
what sort of acceptance did you get from the market before you started designing and building the product? why would that level of acceptance change between then and now - has the market changed?
Shams Juma
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Shams Juma Entrepreneur
Founder
Who cares about a "nice" business model. Your focus should be on getting to product- market fit as soon as possible.
David C. MSE
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David C. MSE Entrepreneur
CEO at Business Development
Come on. A business model is important. He is clearly concerned about his product and his marketing, hence his asking the question. Try providing some valuable support Shams.
David C. MSE
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David C. MSE Entrepreneur
CEO at Business Development
I agree with Rob. Can you provide more information as well?
Ema Chuku
2
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Ema Chuku Entrepreneur
Designer. Product Developer. Founder @ NuPad
You have not reached market yet and you are worried about pivoting?

Rule #1: Have no fear of market rejection. (If you did your research before launching then you shouldn't have this problem).

Rule #2: Accept and embrace risk. If worries are your worries and problem, then quit now while you can.

Rule #3: Get in the market already. Tou will know when times comes for pivoting. Hint: set your periodic goals, and if you kept missing then then it's time to pivot.


Shel Horowitz: Shel AT GreenAndProfitable com
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I help organizations thrive by building social transformation into your products, your services, and your marketing
Shamim,

We might be able to give more specific advice if you actually told us the situation. Your query is very vague. Don't be afraid to share--nobody's going to steal your idea, because they'd need the several years of development you've put in. You don't have to give us a blueprint, but you'll get much better advice if we at least know what the industry and product are.
Ismail Berkan
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Ismail Berkan Entrepreneur
Lean Innovation Consultant | Digital Strategy & Transformation Advisor | Startup Mentor & Coach
@Shamim
1) What do you really mean by the "bring it to market"? Do you mean the "mainstream" market?
2) How was your initial validation process and result so far considering your target early adopters?
3) What is the one single vanity metric that would kill your startup at early stage (before product-market fit) and would force you to pivot?
If you don't have clear answers to these questions you probably doing something wrong and need to work on your lean startup skills.
Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
When the result that you was looking for did not come after all kind of effort.
Anila Arthanari
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Anila Arthanari Advisor
Cofounder & CTO at Iris PR Software
Answering your question head-on, you would consider a pivot if the product you have is of no value or does not solve your target market problem. With that point, I agree with other contributors on this forum. If you have validated the problem you are solving prior to the launch, chances are that you wont be "highly" surprised. But realistically, there are always surprises and aha-moments when the product hits the floor and you have live customers with live data using your product. Problems should be anticipated and iterations on your product should be welcomed. Despite it all, if you're product activation and engagement metrics are not where it needs to be, then you should consider a pivot.

But you are entering a learning phase here, prepare your team to be vigilant about product metrics and embrace the insight you will get from your customers. Who knows the next pivot you do (if any) might be highly successful. Check out stories of famous pivots here:http://www.businessinsider.com/most-successful-pivots-2011-4

Brandi Suttles
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Brandi Suttles Entrepreneur • Advisor
Strategic Partnerships & Fundraising I Culture Builder & People Operations I Proven Executer- I Get Things Done
From the information you provided it seems a little early for a pivot. Why are you worried about market acceptance? Is this concern the result of market testing or your team's concerns. If your biz model seems viable then market test the product and to help determine the proper course of action.
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