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At what point should you gamble your company?

Let's say you are at a point where you have 6 months left of cash and you need to decide if you want to die fast or if you want to die slowly.

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Steve Owens
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Steve Owens Entrepreneur • Advisor
Finish Line - A Better Way for Small Companies to Develop Products
Put a plan in place to grow strong and live forever.
Charlton Bilow
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Charlton Bilow Entrepreneur
Finance, Lending and Investment Expert
Die slowly...I'm assuming we're talking about the company's death.

Entrepreneurs often think of business as an "all in" gambling mentality, but it's that kind of decision making process that probably led to this point. Going on luck and throwing money at some marketing campaign isn't likely going to turn things around. Slow, methodical strategy is what is most likely going to give a chance at turning this thing around.

That being said, if net profits are on the other side of this story, are you in a business that has a big enough potential to be worth the effort?
Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
Follow Steve Owens, put a plan in place to grow and live forever but also be prepared to die.
Samir D'Monte
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Samir D'Monte Entrepreneur
CEO, Clarity 3D Printing
Remember that your time is also a valuable resource. If you believe that your business model is good and has a future, then fight to keep it. If you have learnt through your experiences that it does not, then it is best to exit as quickly as possible.
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