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How do you create a powerful vision?

A vision that would excite investors and employees enough to join me on this entrepreneurial journey...


6 Replies

Gabor Nagy
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Gabor Nagy Entrepreneur
Founder / Chief architect at Skyline Robotics
You don't really "create" a vision. That's kind of something you have to begin with, based on some insight / spark that inspired you to work for a goal.
I think, you mean how to put together a plan to achieve a vision you have?
You go back to the basics / first principles and build it up from there:
It really comes down to these issues:
Does it solve a deep / fundamental problem that is worth solving and it would get people excited?
Travelling to other stars? Immortality through mind upload? You don't need a sales pitch for those. The only obstacle is convincing people that you can do it...
And, it doesn't have to be that scale, but you get the idea.
Is this goal important-enough for enough people to make it a viable business?
Or, if it's only important to you, do you have enough money to fund it?
Can you convince people that you can actually achieve this goal?

Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
Vision is a result of your life, your thoughts, dreams, effort, analysis... So live deeply.
Kevin Taylor
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Kevin Taylor Advisor
Hackerpreneur, Advisor to Startups and Consultancies
There are two types of entrepreneurial visions.

One is a vision to change the world by doing the seemingly impossible or providing a product to the marketplace that shifts how people live their lives, in some capacity. A vision to change the world. A example would be to provide computers affordable enough that families could have one in their home or provide an app where one can pull out a mobile device and summon a ride share at an affordable price.

Another type of entrepreneurial vision is much more common and, frankly, easier to make reality. That is the vision to do something better than it is being done now. Take any product or service that people are using today and figure out a way to deliver it cheaper, with higher or more consistent quality, in a more entertaining experience, etc. An example of this type of vision was Southwest Airlines, where the founder, Herb Kelleher, had a vision for employing a new way of organizing an airline's operations to make it vastly more efficient, and hence, more profitable to operate.
Saravjit Singh
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Saravjit Singh Entrepreneur
Independent Consultant and Trainer
To start with, the CEO leads by example and what he genuinely believes in and practiced is followed by the rest of the team. That is why the vision has to be framed on the basis of the CEOs beliefs.

Remember, the vision is a short, future focused, statement - a vivid picture of where the organization is headed in the very far future.

Example: Caterpiller's Vision "Be the global leader in customer value"

On the other hand, a mission is focused on the present and describes the business of the organization.

You first need to decide on your core values - then create the vision. Culture develops based on what you habitually do but it is good to defined what kind of culture you will follow. Mission comes later.

If you want to discuss this connect with me on [removed to protect privacy]


Shel Horowitz: Shel AT GreenAndProfitable com
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I help organizations thrive by building social transformation into your products, your services, and your marketing
I love what Kevin says here: "One is a vision to change the world by doing the seemingly impossible or providing a product to the marketplace that shifts how people live their lives, in some capacity. A vision to change the world." As you ca see by my tagline, I'm all about that bigger vision: showing how to leverage business AND make a profit by turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. I find that thinking THIS big really excites people--but that it's been a bit of a challenge to turn that excitement into paying clients.

By coincidence (or maybe not ;-) ),Kevin was the very first person to buy a copy of my 10th book Guerrilla Marketing to Heal the World, if I'm not mistaken (we met at a conference last year). The book lays out how businesses from solopreneurs to the Fortune 50 are thriving by addressing these deep social and environmental issues.
William Guillory
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at Innovations International, Inc
A powerful vision is who you are and/or aspire to be that reflected in the world.
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