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How do you create a powerful marketing plan?

In the process of raising funds. Need to have a good marketing plan in place to show investors how to spend the capital raised. Where should I allocate the financing and how to come up with the plan?

13 Replies

Jaykishan Prithiani
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Jaykishan Prithiani Entrepreneur
AVP Business Consulting at Veloz TechForm
Tell us more about your product and market
ivan ner
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ivan ner Entrepreneur
HR Manager at VR
Thanks Jaykishan, it's mobile app, help the blind people.
Jaykishan Prithiani
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Jaykishan Prithiani Entrepreneur
AVP Business Consulting at Veloz TechForm
Ok great, You have to understand market segment, group and audience. It will be interative process

If you need help we can help you design strategy.
Abhishek Krishna
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14 yrs+ Business Planning Expert/ Corporate Finance / M&A
Hi Ivan. You need to give a clear picture of your target market and strategies to get business from them. We can do a custom marketing plan for you. Let us know.
Guhesh Ramanathan
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CEO and co-founder at Excubator
I'd suggest that you research your competition ... both the successful ones AND the failed ones. You'd be amazed how much your own marketing plan ... and your go-to-market strategy ... can change based on this.

--
Guhesh
https://www.excube360.com
Saravjit Singh
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Saravjit Singh Entrepreneur
Independent Consultant and Trainer
I recommend that you create a Business Model Canvas and use it as your business and marketing plan.
This is a very powerful tool.
Material on Business Model Canvas is freely available through Google Search.
Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
A powerful marketing plan come from a powerful marketing team.
Alan Petzold
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Alan Petzold Entrepreneur
ECC / Evolving Coal Corp
Hi Ivan. Yes you need a Marketing Plan this is to show how you will do Your Sales for your product.
Once you have this plan then you will need a Spend Plan with a time line. This is to show investors how You are going to spend their money and in what time frame. I would do this on both an excel spreadsheet and a narrative. If you please keep it one page each. Also note go for the Whole pie as there is money out there if you can seek for 5 million an up. But here You will need a Team. To help You with this look up. MaverickEntrepreneurs.com Eric Drake is great at teach this as she helped me go after my $32 million capital raise. Also know YOUR Break Even Point AND YOUR Positive Cashflow point. This is very important to investors and should be in line with your Marketing Plan. If you have any questions please shool me an email. See me on LinkedIn. Hope this helps you as I myself am going thur it right now. Cheers Alan Petzold
Alan Petzold
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Alan Petzold Entrepreneur
ECC / Evolving Coal Corp
Also I would suggest that You use an attoneys Escrow acount. This way you can provide some protection with the investors funds thur the Escrow Agreement and the Attoneys insurance liability. Pick an attorney that understand your line of business. Alan Petzold.
Bradley Jay
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Bradley Jay Entrepreneur
Experienced Corporate Finance and Private Equity Executive
If your question is how to allocate an anticipated fund raise to marketing in order to justify the amount, i would suggest that you would be more successful in turning the questions around. That is: 1. what do we need to accomplish with marketing to move the business model to the next step. this is the next step in value creation (could be de-risking the proposition, building capabilities, or scaling) 2. what do we need to do (problem validation, customer segmentation, trial, or build sales) and how much does that cost? 3. Who is going to lead the work (internal or external)? 4. How much money will the organization burn while working through the next thing to do-Question #2 The answer to these questions should help create a focussed message that will help attract investors.
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