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How to make social media effective for Crowdfunding campaign in converting into pledges?

Everywhere I read social media seems very effective in driving traffic to Crowdfunding campaign. We plan to launch a Crowdfunding campaign in few days. I wonder if anyone has any suggestion to make social media drive to bring pledges to our Crowdfunding camapign. Majority seems using Facebook. Any thoughts on Twitter, Reddit, etc.

We are bootstrapping and running on very thin budget. Hence we are looking to run social media campaign with little or no costs.

Thanks for any guidance / suggestions in advance.

6 Replies

Priya Prakash
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Priya Prakash Entrepreneur • Advisor
Designer-Founder, D4SC-Changify
Here's some tips from a friend's startup in Berlin that successfully reached their crowdfunding goal ( its across social media touch points)
http://offtime.co/thank-you/


https://plus.google.com/u/0/112304301262397931239/posts/VdLTmMgREZi
Krishna Gazula
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Krishna Gazula Entrepreneur
Founder, ConnectedVisits
Priya - This is a great resource. appreciate it.
Stefan Koenig
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Stefan Koenig Entrepreneur
COO & Co-Founder at Hull.io
Check out hull.io they running a startup campaign. Best regards, Stefan Koenig [removed to protect privacy]
Candice Hughes
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Candice Hughes Entrepreneur • Advisor
CEO & Founder Hughes BioPharma, AdapTac Games, Digital & Mobile Health, Biotech, Technology Scout
I am also considering a crowd funding campaign soon. The advice I read was to locate effective communicators and leaders by researching campaigns of firms similar to yours. Then go through your network to try to get personal introductions to these influencers. It isn't easy to reach the prominent influencers, but if you do, your campaign will have a much higher chance of success.
Krishna Gazula
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Krishna Gazula Entrepreneur
Founder, ConnectedVisits
Thanks Candice. Appreciate the input.
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Social media was hugely important for us, but we also drove traffic through a press release, writing blog posts, articles, and we paid for some PR as a way to make social media posts more interesting. Here's a lessons learned piece I wrote last year: http://www.presidioedu.org/blog/amps-crowdfunding-campaign-lessons-learned/
Krishna Gazula
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Krishna Gazula Entrepreneur
Founder, ConnectedVisits
Sarah - Good tips, thanks for sharing.
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