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What makes a startup succeed and attractive towards investors?

I understand there are a lot of things that investors take into consideration before making an investment and considering a company worthy of their time and resources. However, more important than that might be the potential for success and some of the pattern recognition that VCs use for this.

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Bryan Brewer
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Bryan Brewer Entrepreneur
Startup mentor, educator, and entrepreneur advisor; focus on helping companies raise investor funding.
Here's what I have found in my 15 years of helping startups raise investor funding:

The business plan of a fundable company has enough of the right stuff in five main factors: product viability, business model, market strategy, management, and the deal. If you fall short in one or more of these factors, investors won't take you seriously. To check the fundability of your startup, take my free Minimum Fundable Company test at www.mfctest.com

Then, once you cross this threshold, investors make their decisions based on their belief in your business concept and how likeable and trustworthy you are.
Theresa Marcroft
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Theresa Marcroft Entrepreneur
Marketing Strategist / CMO / Interim VP Marketing

One simple answer: Customers!

Investors want to see that you have customers willing to pay money to get what you're offering, and that there are lots and lots of those types of customers, so they know you have a real market. It sounds simple but it's so often overlooked.

Theresa Marcroft
Interim CMO
MarketSavvy Inc.
Tele: (408) 656.1876
Web: www.Market-Savvy.com
Email: [removed to protect privacy]

Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
The team.
Valeriia Timokhina
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Valeriia Timokhina Entrepreneur
Eastern Peak Software: Custom software development
The startup must be able to prove that its product will be in demand on the market. That's exactly what will attract investors in the first place. How to show them the potential of your business idea? One of the most effective ways to do this is to build a great MVP. I'd recommend you this article:
It helps to understand what features should include MVP that will be worth pursuing from an investors' point of view.
Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
Ability to generate cash, traction, global audience, data and high entry barrier.
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