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How did Dropbox, AirBnB, and others acquire their first users?

Obviously all these folks are now part of the unicorn club. I wonder if any of you has some insights on some of the techniques that were used in order to engineer the growth of the company and make it to the top.


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Michael Hartzell
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Entrepreneur, Addicted to "Yes" - When Everyone Wins
Mike,

Read this - it is an interview by Brian Chesky
http://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/

They are obsessed with customer service.

We know - because we rent out a mother-in-law via AirBnB. They are tuned into the guests and hosts needs and "Good enough today is not good enough tomorrow" is a reality for them. They raise the bar.

How AirBnB Started - Infographic
Josh McCormack
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Josh McCormack Advisor
Owner, InteractiveQA - Marketing, Web Dev, Testing, Data & Market Analysis
Sometimes you have to be willing and able to lose money for a long time. Paypal paid customers to use them. I know some wine by mail subscription companies that lost money for years to accumulate customers. If you really need a critical number of customers to be accepted by others, to validate your concept, to get acceptance by associated vendors or companies, you may have to run at a loss for a while.
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