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Does anyone have a recommendation for Display Ad Screenshot/Mock up tool or service?

Our clients need to provide "proof" of banner ad impressions across rtb network media buys.

However, it is often quite impossible to actually trigger and find a live impression in wild on programmatic buys so most clients resort to photo shop or some widgets that takes a considerable amount of manual effort by entry level employees or interns to mock up these "screenshots" and put into power point slides across.

We are currently evaluating companies like the Media Trust though their offering doesn't seem to really solve the problem in the programmatic space .

Would anyone be able to make a recommendation for a more automated solution for creating these mock up/ screenshots?

7 Replies

Guy Sagie
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Guy Sagie Entrepreneur
Internet Marketing Specialist
Google Adwords has a nice tool for creating display ads automatically. You don't have to advertise with them, just use the tool.
Kyle Bailey
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Kyle Bailey Advisor
Managing Director at Frontburner Marketing, Speaker, Author
I don't think you're asking for the ability to preview an ad or block it out so you can see how it looks, but rather for a way to prove to your customers that you're actually getting impressions in the real world, correct?

More Austin Marketing
Michael Hauptman
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Michael Hauptman Entrepreneur
VP, Solutions Development
Kyle- thanks for the reply.

Our clients still ask for screen shots of ads in the wild which is an impossible task in RTB.

In addition to that we'd love to find a good solution for the latter (proof if impressions) and have evaluated companies like The Media Trust, though we haven't found any who have a really good solution for RTB, let alone having a good screen shot tool for a simple mock up.

Would you have any recommendations for either?
Nedko Nedkov
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Nedko Nedkov Entrepreneur
Brandvertisor: Free Ads Management for Startups
There are many researches on the topic in Quora, Stackoverflow..
Best was to see competitors ad blocks through WhatRunsWhere, Adbeat etc.
But nothing out there that count and preview-screenshot in real time :).

I believe issue is the tag and screenshot matching should be done through same platform and usually programmatic traffic is taken through multiple API, ad servers etc.

We are in beta development of display ads marketplace and that's great idea to set up those premade banner screenshots per publisher's profile page(even manually at first) for the top premium publishers which are part of most programmatic networks. That will be a killing sales angle if we can deliver it, I am stealing that Michael :).

http://stackoverflow.com/questions/9264330/is-there-any-tool-to-automatically-capture-screenshots-of-running-ad-campaigns


Michael Hauptman
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Michael Hauptman Entrepreneur
VP, Solutions Development
Hi Nedko,

Thanks for the reply - I am not finding much on Quora- perhaps you can point me in the right direction as a sort of finders fee? ;)
Nedko Nedkov
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Nedko Nedkov Entrepreneur
Brandvertisor: Free Ads Management for Startups
Hi Michael,

After an hour-2 spent of researching in Google, Quora, Stackoverflow I can't see anything that actually works and offers that kind of service for real time banners screenshots onto the site. I will keep you posted if I find out solution in future.
Chris Bunyan
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Chris Bunyan Entrepreneur • Advisor
Managing Director at Localstars
Hi Michael

This is a tough one - and more often about buyer's perceptions than of any tangible value.

We do not have a tool to show 'proof of delivery' but we do have a mockup tool which is able to demonstrate an ad in a page. Our technology is used by media owners often selling into SMBs and so showing an ad in-situ on a target website acts as a useful sales tool - see example here:

If of interest give me a shout

Chris
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