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Any thoughts on using .co over .com for domains?

Thinking of setting up the foundation of my business but still unsure which domain is the best way to go from a branding and SEO perspective.

23 Replies

Musab Navish
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Musab Navish Entrepreneur
Initiator at IAM GREEN
Hi Catherine,

I feel .com domain is the best way to go.
Andy Boura
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Andy Boura Entrepreneur
Senior Information Security Architect - Thomson Reuters (Director Secure Product Architecture | CISSP | MPhys )
If both are available - buy both. Unless your business is never likely to have an international component...much easier now than later when someone owns the .com the cost is pretty small! Try somewhere like 123-reg. Or Amazon AWS. Some people assume a .com ending, others assume it's a "big business" and less focussed on them which puts them off. If UK focussed then I'd redirect the .com to the .co.uk and then if you increase your international presence you can do something diffirent on the .com or flip the redirection.

There's also .uk to consider.

Hope that helps.
Regards
Andy
Judith Szepesi
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Judith Szepesi Advisor
Founding Partner and Patent Strategist at HIPLegal LLP
The .com is always the safe bet. Add to it the relevant unique domains out there, like .tv, or .bike, .io, or whatever is relevant to your business. The .co address is much less interesting, unless it works well with your name. (so tib.co is worthwhile, but yourbusiness.co is not.)

Domain registration is cheap, if you are the first. It's expensive to buy from someone later.

If someone already owns the .com domain, make sure they are not a problem for you, as a competitor. They may well have a trademark, or at least a common law trademark on the name.
Malick Mohamed PMP
0
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Malick Mohamed PMP Entrepreneur
Technocrat. Ikas Technologies. RankSheet. Assestant.
If dot com is available that is the best assuming that it consumer and business facing domain.

For certain high tech businesses, back-end web properties .co is ok

/Malick
Asier Azaceta
0
0
Asier Azaceta Advisor
Entrepreneur @techabout
If .com is available, take it, .co adds nothing, so you can go for any other than fits your business (either for the "theme" or for the country, etc..., which I would take as well, given they are inexpensive).
At the end of the day, having 20 domains adds 0 value, and the SEO doesn't comes only from the .com anymore, I guess. Keywords, ads, links, and content are much more important, IMHO.
Asier.
Davida Shensky
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Davida Shensky Entrepreneur
We help small to medium size companies put together a strategy for success and hold you accountable to follow through
People automatically think .com first before anything else. I would always use ,com if available for any domain name
Roger Ellman
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0
Roger Ellman Entrepreneur • Advisor
★ SuperbWorld
Hi Catherine,

The best way is to have the .com you want. Outside the USA it is good to have the country domain (for example: .fr for France, .co.uk for the UK/England). But sometimes you just cannot find a good name/the name you want in .com, it may well be unavailable and already owned by another. I would now consider .org or .co - the first has an air of quality and academia, the second may well allow you to get exactly the name you want or a top choice of names, and I see more stable and established companies using it. At the moment .com still has the most universal familiar, acceptance and reassurance amongst customers (the public!). Many people accessing a company website will mis-type .co as .com for the time being, until more become aware of it (.co). And then there is always the .net possibility which I'd put hovering in the same value or validity for most purposes, with .org. (apologies for the wordiness of this! Ouch! ) .

Giacomo Sorbi
1
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Giacomo Sorbi Entrepreneur
Developer
Build your main site as a .com and redirect everything there; now you have the luxury of picking a domain name that is valid in multiple first level domain (.com, .co, .biz, .net, etc..): don't waste it and invest pocket money to secure all the good ones.

A .co is quite likely to be often mistyped into .com, so, unless you feel generous enough to give someone else a good share of your visitors, just use it as another door to your place.
Shel Horowitz: Shel AT GreenAndProfitable com
1
0
I help organizations thrive by building social transformation into your products, your services, and your marketing
I would definitely go with. Come. It's what everyone expects. And it is what everyone will automatically type into their browser if they're not paying attention.
Brent Laminack
1
2
Brent Laminack Entrepreneur
Principal at OpenFace Systems, Inc.
Strictly speaking, .com tells the world you're a US-based for-profit corporation. .co tells the world you're based in the nation of Columbia. Which message do you want to send?
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