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Is SEO really worth it?

I keep hearing how important SEO is to capture leads organically. However, I have my doubts on the amount of time it takes to build good SEO and the quality leads that I will be able to generate from it.

21 Replies

Scott McGregor
1
0
Scott McGregor Entrepreneur • Advisor
Advisor, co-founder, consultant and part time executive to Tech Start-ups. Based in Silicon Valley.
If you are dependent on people finding YOUR company, and you expect that they will use a search engine to look for your company, then SEO is very important. If you are doing direct sales using quality leads you get another way, (e.g. outbound telesales) it wouldn't be important.
Ron Warshawsky
0
0
Ron Warshawsky Advisor
Founder and CEO of Enteros. Years of successful experience in startup business and database technology.
Successful SEO requires significant time and research investment at a baseline. Going forward, it is extremely competitive and whatever works today most probably will stop working with the latest change in search algorithm, the activity of your competition, etc, etc (I mean "white hat" SEO of course).

As a bottom line, as Scott suggested, it fully depends on a nature of your business, B2B vs. B2C, who are decision makers, can you reach them effectively with SEO, etc, etc.

Brad Forbush
3
0
Brad Forbush Entrepreneur
Need Leads for your Legal, Medical or Dental Practice? Let's Connect!
Being an SEO pro I will say that I am a little biased. Without a doubt, there is a place for good SEO. With that said I approach all of my clients by looking into their business and seeing if good SEO is worth it for the business in question. SEO is not always necessary.

I have turned down plenty of prospective clients because the specific situation just simply would not require putting money and time into SEO. Sometimes the only thing needed is to simply optimize the existing website and content and send a few social signals and that can be enough to move the needle. Other times (in more competitive niches) it may mean you need a full staff of people keeping your eye on the competitive landscape that is SEO. The good thing is it is pretty easy to see when it is and when it isn't something you should focus on.

Here are three things to consider....
1. The Stage of your business... if you are a startup with a product you are still working on. It's probably too early for SEO.
2. Current Traffic performance... Have you found anothertraffic source? If so... How is it working?
3. Keyword volume... How much volume do your keywords get and are they intent based keywords or research keywords and do you want to sale through SEO or use it as an intro to the brand

Clearly, there area lotmore things to think about but this should give you an idea of how you can approach the question. The bottom line is with a little bit of research and discussion to determine what your business goals are you should be able to make an intelligent and educated decision as to where to put your time, energy and money.
Roland Hanekroot
0
0
I want to help you make Business Fun again. Book a Free Discovery Session with me at smallbusinesshelp.biz
Hey Catherine, it's a tricky one in my experience.
These days, to get found online you have to become a real wiz at SEO yourself, and that's actually not so easy, especially as things change a lot in SEO land... so that means you either have to engage an SEO consultant to do it for you, and that can cost a lot of money, or pay money to google or facebook or twitter to run paid advertising and that isn't cheap either... or give up being found online... except for one thing, and that's Google Local.
You can generally become visible on Google Local (the first three listings below the map when you search for nail salon banten province... to get into those first links you don't need to do much in the way of SEO... just make sure you have a really good Google local listing with a few testimonials etc... That is the cheapest way forward.
cheers
roland
Kevin Carney
0
0
Kevin Carney Entrepreneur
Content Marketing Training and Consulting
It does take time, but it generates very high quality leads.
Himanshu Chudasama
0
0
Himanshu Chudasama Entrepreneur
Founder CEO at Veloz Techform LLP
SEO is important in terms of Brand Positioning on Google.

You are right pertaining to Leads, the cost of acquiring an Oraganic SEO lead is much much higher to acquiring a PPC Lead.
With the heavy competition and changing SERP rankingrules is tedious, painstakingly slow and has very high costs.
Stephen Campbell, PMP
0
0
Project Management Professional
It's like anything. Pay me now (time to set it up properly), or pay me later (as business grows you'll want your customers to find you more easily, but to start gaining traction at that point will be even more costly than it is to do so today). Good luck.
Kim Albee
3
0
Kim Albee Advisor
Marketing Automation & Content Marketing Strategist
Optimizing your website for inbound lead generation means you have content that resonates with your audience. Why not create great content with an eye towards getting ranked well by search engines?

Here's a blog post that might help your thinking:https://wpmktgengine.com/dont-waste-your-small-business-dollars-on-seo

If you have a blog (pretty much a must have), the content must be dialed in to your target audience, and either address an issue or pain point, answer a question they have, call forth an aspiration, etc.

It's possible to do (and learn to do) effective keyword research, and understand the competitive nature of them to find long tail keywords that could do quite well shorter term, and that can be optimized for based on the content you are assembling.

In addition, if you can do videos of your blog posts and put them on your YouTube channel, you could also help expand your digital footprint - while also embedding them on the blog post itself. Again, you'll want to optimize them for search leverage also. Here's a good post on optimizing your YouTube videos: genoo.com/blog/201502/YouTube-Metadata-Guidelines

If you approach SEO in this basic way and your content resonates with your audience, then if mostly you're driving traffic via Facebook ads, or Google Adwords, etc., to specific opt in pages, you'll have more that can engage visitors and build trust and authority, and can use email to more effectively nurture the leads you do acquire who don't become customers right away.

I wouldn't ignore the power of what SEO could do for you, or ignore some basics that would enhance your potential for being indexed well by search engines.


Vinay Menon
0
0
Vinay Menon Entrepreneur
Founder at Mera Tiffin
SEO in isolation to generate leads may not be a good idea but if the business is purely dependent on online discovery and leads for business growth then a mix of Paid Advertisement and SEO can be beneficial.
satya sidhartha parija
1
0
satya sidhartha parija Entrepreneur
Co-Founder & Head of Marketing and Business Development @DoctorSpring
If you are a high-growth or change-the-world/VC-backed kind of startup, you must ignore SEO. It will eventually happen automatically given your press coverage. Just need to work on basic on-page.

For others,first find if your niche is intent-based or NOT .
If it is NOT intent based,it is bestto depend on other traffic sources(native or social) apart from SEO.
Even if it is intent based first validate your funnel and assumption via CPC. If that works,then only invest on SEO.

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