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Social Network Launch Strategy? Private? Public? Single-Market?

Preparing to launch a social network. Debating limiting the launch to 1 targeting market vs. allowing users nationwide to join. Pros? Cons? Also looking at doing invite-only? Please chime in with what you've seen work, fail, etc. Would love to hear peoples experiences!

3 Replies

Jacob Kojfman
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Jacob Kojfman Entrepreneur • Advisor
Experienced technology and corporate lawyer, focusing on SAAS
Invite only creates an air of exclusivity. See "By Invitation Only" about Gilt Groupe Please help me find a cure for breast cancer. Donate here: www.runforthecure.com/goto/jacob Jacob Kojfman 604 318 4539
Michael Brill
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Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
Hard to know without more info... is there something in the service that lends itself to a geographical focus? Does that constraint improve the user experience (e.g., concentrating content creation) or your ability to attract users? As per invite-only... again, not knowing anything more I'd say any energy you put into gimmickry would probably be better used to making your service awesome.
Carolyn Branco
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Carolyn Branco Entrepreneur
Head of Marketing at Snupps
If its location based then yes - launch locally. It depends what the real value is. If you're foursquare and its important to build rich geo location data you launch in a single market. If you're Instagram and it doesn't matter where your users are you launch everywhere. Googles orkut launched in 40 countries and it took off in brazil and India... And ended up wildly successful in those markets. Really depends on the value proposition. Invite only is great as a marketing exercise because it creates scarcity which resonates with early adopters. Try betali.st for that. Definitely worth the money. Also highly recommend doing customer development/interviews with the folks who sign up with that. Excuse typos, sent from my iPhone ----------------------- Carolyn Branco +44 7838 866 858
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