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App promotion strategy tips

Let's share our experience about app promotion! What useful tips can you give to others? I would like to recommend this article: App promotion strategies that don't work: Top mistakes to avoid.
It contains information about the most popular marketing channels and overall mobile app marketing strategy.
Maybe you can share other resources or articles?

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Akhilesh Choudhary
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Akhilesh Choudhary Entrepreneur
Digital Marketing Manager at Sphinx Solution Pvt. Ltd.
Devising an effective mobile app-marketing strategy have two core points. The first one to boost awareness of app and second keeping your app audience engaged.

#1: App discovery doesn't just happen in the app store
Takeaway:Make your app discoverable everywhere, including search
#2: App engagement and reengagement is key, as app users tend to lose interest
Takeaway:Make your app's value clear
Considering both a comprehensive marketing strategy can be made, A worth read:How to do pre-launch app marketing

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