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Who do I need more: CEO or good salesman (to represent us locally in US)?

I have a small team, not even a company yet, we are VR (virtual reality) enthusiasts, who've been developing VR games for mobile devices lately. I was lucky enough to sell couple of our games to bigger company and get few more orders from them, but I feel that we still miss lots of opportunities.

My point is that VR is growing very fast and can be used not only for games but in different markets like real estate, healthcare, education, sports, retail, etc. The problem is that we lack communicative skills to sell our services (I speak English, but I'm not a native speaker and not a very good salesman too plus I have such feeling that Americans trust Americans more, maybe I'm wrong of course). So I'm thinking that I need someone who will be able to help here, but not sure who do I need more at this point: CEO or good salesman. Basically I need someone who will be finding possible clients, making meetings and getting new contracts for development of VR apps for us.
I'm based in the USA, San Diego, California and wanted to start from this area first, then expand.

Any advises on who do I need more and what is the best way to find that person?

38 Replies

Martin Omansky
1
0
Martin Omansky Entrepreneur
Independent Venture Capital & Private Equity Professional
(1) If you don't have a company yet, but you have been selling successfully, organize yourself and team into a company fast before you run into tax, liability, and securities problems; (2) find a CEO with a sales background (in a start-up, the CEO/President is the chief salesman anyway). Another tip: collect a small Board of Directors whose members are graybeards in related industries. Sent from my iPhone
Randy Ridenour
2
0
Randy Ridenour Advisor
Independent - SVP Sales - Americas at GISP Group
Hi Paul, A good CEO should also be your best salesperson as it starts from the top the culture, alignment, direction and go to market strategy. Not sure why you are only starting from San Diego as the VR market is Global / National. Where is the product being produced and manufactured? Do you have the logistics, supply chain and back office in place? Best regards, Randy A. Ridenour West Bloomfield, MI 48324 [removed to protect privacy]
Alex Lacroix
0
0
Alex Lacroix Entrepreneur
Co-founder and President of Siempre Spirits Limited
At this stage it's all hands on deck. You either need an amazing salesman who aspires to grow into a CEO, a talented marketer that can also execute sales or a CEO / VP Sales that is willing to grind it out for you until you are up and running. VR seems like an amazing place to be right now! Congrats on the venture. Ill be following along! Alex
Richard Alcott
1
0
Richard Alcott Entrepreneur
Marketing and Communications
Hi Paul. Please explain why you need a CEO? Your title includes CEO. If you have product to sell, focus on sales channel. - Richard Sent with MailTrack
Ken Anderson
0
0
Ken Anderson Advisor
Director, Entrepreneurial and Small Business Development, Delaware Economic Development Office
?Depending what stage you are in, it's almost always a good salesman. Early stage business need validation and traction in the marketplace....that at the end of the day is evidenced by customers, revenue in profits. CEO's usually are most needed when you are ready to scale. Regards, Ken Anderson Director, Entrepreneurial and Small Business Support Delaware Economic Development Office [removed to protect privacy]
Eric Morgan
0
0
Eric Morgan Entrepreneur
Senior Sales at RoomsToGo
Hire a VP of Sales to hire and organize a sales force familiar with your product category. Yes Americans are more comfortable with each other. rick morgan
Paul Okselenko
0
0
Paul Okselenko Advisor
gamedev generalist
Thanks for replies guys!
@Randy we are not producing something physical to have logistics and supply chain. We create applications (digital) which don't need all that stuff, this makes our life easier. As for why I would like to start from San Diego, cause I would like to get local clients first, to see if that works. For example some local real estate companies that might be interested in creating virtual reality tours of their properties maybe, or some educational app for San Diego zoo (or Sea World) that would teach kids ( or maybe visitors ) about animals. It's just some ideas that I have on mind, but from other point, you're right, this is global thing. And I would love to keep doing games too. China has a big demand.
@Martin, thanks for this advise, will do asap. As for finding CEO, what is the best way to find such person? Will cold contacts work or I need someone to introduce me? I
Paul Okselenko
0
0
Paul Okselenko Advisor
gamedev generalist
@Ken thanks for response, I see you're from Delaware, I've heard that having company in Delaware is more painless comparing to California (if we talk about taxes). Is that true? Is that possible to have company in Delaware (physical address) and run business in California or elsewhere? Do I need to hire someone to be there all the time? Sorry for silly questions, I'm new to this.
Jim Scott
0
0
Jim Scott Advisor
CFO * Financial Growth Accelerator * Virtual Company Architect
Engage with some advisers who are well networked, and structure payment only for results.
Ed Salley
0
0
Ed Salley Entrepreneur
President, The Salley Group
I concur w/previous comments about importance of CEO with excellent sales and relationship building skills. In short term, if you had to choose between a great sales exec and CEO w/o sales skills, I would go for sales exec
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