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How to do a Kickstarter for a service startup?

I spent the last couple of years building an online event platform called Calentic. The platform is finally ready and online (currently supporting Seattle at the moment). I am thinking about doing a kickstarter to raise money for further development and expansion and was wondering if anyone had anyadviceon how to do a successful kickstarter for a service startup. Also, any recommendations on an affordable company that can help put together a kickstarter campaign will be appreciated.

5 Replies

Peter K Chen
2
0
Peter K Chen Entrepreneur
Software/Growth Engineer
What are you offering as perks? With the recent Title IV of the JOBS Act you might be better off raising for equity and perks through crowdfunding platforms like Wefunder, Crowdfunder, StartEngine, etc.
David Albert
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David Albert Entrepreneur • Advisor
Founder & Principal at GreyGoo
I've researched this in the past and I agree with Peter. Kickstarter (and Indiegogo) is most ideal for creative projects or physical goods, not software. It will be extremely hard to get traction on Kickstarter unless you have a big network of friends, colleagues, family willing to help you out. I would consider one of the platforms he mentions.
Nakeisha Turner
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Nakeisha Turner Entrepreneur
Social Engagement Strategist | Creative Marketing Innovator
Kickstarter is a good platform for when you have something to offer in exchange for the investment.
Michael X. Heiligenstein
1
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Marketing Manager
There are three main kinds of crowdfunding: Reward Crowdfunding (think Kickstarter), Equity Crowdfunding, and Debt Crowdfunding. They each have their advantages and disadvantages. As others here have mentioned, reward crowdfunding can be difficult if you don't have a physical product. It certainly has advantages, including a potential boost in marketing/PR, but it simply won't work for most service businesses.

Equity and debt crowdfunding aren't too different from traditional equity and debt financing, with the difference here that you're raising money via an online platform. With equity crowdfunding, you're giving up a stake in your company for a significant cash boost, and with debt crowdfunding, you're taking on debt for the same thing.

There are at least a dozen sites now that handle these different forms of financing. You can read more here.
Floyd Ngono
0
0
Floyd Ngono Entrepreneur
PMP, ITIL, CSM
Thanks you all so much for your comments. Any recommendations on a company that can help put together an affordable campaign?
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