Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

Which early-adopter customer acquisition channels have you found most effective for e-commerce apps?

I'm launching Faver.co.uk in a couple of months - it's incredibly exciting! However, I'm struggling with finding the right channels to market to on a limited budget at this early stage. I haven't much time for testing campaign performance, so any advice you may have would be greatly appreciated.

5 Replies

Eric Fransen
0
1
Eric Fransen Entrepreneur • Advisor
Strategic, Digital Marketing | Lead Generation | Marketing Automation | Ecommerce | Paid Ads Expert
I would put all advertising spends into Facebook and Pinterest - Good luck!
James V. Linden
2
0
James V. Linden Entrepreneur
VP Business Solutions at Kochava

Happy to chime in here on this one. Outside the "top big 6" (Google, Twitter, Instagram, Facebook, Pandora, Yahoo) I would recommended these CPC/CPI non-incent install driver partners for both IOS & Android:Drawbridge, Appia, Taptica, Iron source , Millennial media/AOL, Chartboost, Opera media, Liftoff, AppLovin', and Tapsense.

Rafael González Alén
2
0
Rafael González Alén Entrepreneur
Commercial Manager en EROTIC MUSEUM
Hi Alexander. I bet you have a very precise idea on who is your customer, right? If not, work on that until you narrow it the best you can. Then contact influencers (bloggers, youtubers, etc) that are relevant for your target market, and make them talk about your product. After that, I'll focus on FB ads rather than Adwords, and I'll do a lot of content marketing. Good luck
Muamer Avdic
1
0
Muamer Avdic Entrepreneur
Founder at Ladels | Owner at Chasing Animals Co.
If you're on a limited budget, stick to gorilla marketing tactics that will bring your product off the ground, but will save you a lot of money in the beginning. I recommend you register & post on e-commerce forums, reddit (reddit has ebay/etsy/shopify/magento/etc. groups) where sellers on those platforms/marketplaces talk about all business related issues. I also think you should look into meetup.com & either join some local meetups in your area that are e-commerce related or at least reach out to the leader of that particular meet up & see if he/she could relay the message about your app to their group.

As your business starts to grow, these marketing tactics will have trouble scaling, but you can def save a lot of money if you're really on a low budget & still searching for a product market fit. You should start to receive a lot of word of mouth referrals if your app is of any use to the e-commerce community.

Best of luck!
Sudhakar Atmakuru
0
0
Sudhakar Atmakuru Entrepreneur
CTO, Director (Business & Marketing) at JT TechnoSoft
I would rather take it slow. Advertising comes with a heavy bill, and when it is a start-up with no-revenue could leave you a shot-in-the-foot.
First release your app with some invitations to your friends, relatives, etc and let them give you some feedback. Meanwhile, ask them to forward or share with their friends. Give it a few months (if you are not so time-constraint) and test the ground how your app is getting a push for take-off.
Meanwhile, learn the tactics from other experts (dont be ashamed to ask silly questions if you have one) and discussions by participating in events, meetups, blogs, etc and be prepared with a small bag for money put aside for any such ad spending.
However, I would not go blindly for marketing on social media, which is very expensive. You have to see the response from the first step above noted, and then make a plan how to market and monetize your product.

Good luck :)

Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?