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How to hack growth?

We have a SaaS product for automating field sales force, working well with the existing customers. I have two questions,

1. How can I expand reaching to more customers outside India, we are serving only in India now ?
2. Which is best option to grow, reseller or partner or hiring own team ?

16 Replies

Rafael González Alén
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Rafael González Alén Entrepreneur
Commercial Manager en EROTIC MUSEUM
Ah! If that question had an easy answer...

Some tips: You need to know very well what are you selling and who is your customer.Then just find our out where your customers mingle (Facebook groups, twitter hashtags, other apps and services) and reach them.

Contacting some influencers also helps too. A tip on this is not to send them a direct email, but interact a little bit with their blog or channel first, before you tell them about your stuff.

Good luck
Joren Winge
0
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Joren Winge Entrepreneur
iOS Developer
I would try partnering with someone or hiring your own sales team.
Nizamudheen Valliyattu
0
0
Nizamudheen Valliyattu Entrepreneur
Co-Founder & Digital Marketing Specialist at SocialTiger.in
@joren thanks :)

@Rafael product is stable and we started selling in India as well.
Rafael González Alén
0
0
Rafael González Alén Entrepreneur
Commercial Manager en EROTIC MUSEUM
You could also try affiliate.

It's kind of difficult to give you advice without knowing your product. Is it B2B or end user?
Gary Yeager
0
0
Gary Yeager Entrepreneur
Chief Operations Officer at Fabspeed Motorsport
I would look for strong regional players. Not depending on any one reseller, learn different approaches and get to what works best quicker. I would be interested in seeing the product and hear where you think it fits in the marketplace.
Richard Pridham
0
0
Richard Pridham Entrepreneur • Advisor
Investor, President & CEO at Retina Labs
Can't stand the term "growth hacking". That's not even a thing. It's called digital marketing and starts with knowing your value proposition, your target market and competitors and then trying to figure out the best marketing mix using the myriad of tools at your disposal: SEO, viral / paid acquisition, affiliate marketing, channel development, content marketing, marketing automation, A/B testing, etc... No one-size-fits-all answer. No silver bullet.
Rafael González Alén
0
0
Rafael González Alén Entrepreneur
Commercial Manager en EROTIC MUSEUM
Haha, Richard, I do like the term, but yeah, it's just a trend. It will be gone with some time.
Richard Gilbert
1
0
Richard Gilbert Advisor
Director, SME Partnerships & Business Development, North America at Payoneer
If you have a SaaS product and have APIs, I would suggest you think about the workflow of your solution and explore other SaaS solutions that would benefit / add value to that workflow. I don't know your solution, but if its for sales teams, then you should consider integrations with the various CRM solutions who all have open APIs. I too am not a huge fan of the term 'Growth Hack" but I am a big fan of the API Economy and the ways in which you can leverage integrations to drive new distribution for your solution.
Darius Lahoutifard
1
0
SaaS, Cloud, Enterprise Software, International Sales, Global Sales & Marketing, Growth, 3D, VR
I wrote about this last year:
http://www.01consulting.net/growth-hacking-enterprise-saas-sales/

It was also published on VentureBeat, in a 2 parts article:
http://venturebeat.com/2015/11/07/growth-hacking-enterprise-saas-sales-pt-1-whats-new-in-sales/
http://venturebeat.com/2015/11/08/growth-hack-your-enterprise-saas-startup/
Let me know if that helps.
Nizamudheen Valliyattu
0
0
Nizamudheen Valliyattu Entrepreneur
Co-Founder & Digital Marketing Specialist at SocialTiger.in
@Rafael it's a B2B product, our toolhelpsorganisationsto increase productivity by 40% ofFieldSalesforceby automating their workflow, their time on field, expenses etc. with the help of comprehensive dashboard (sample) for the CEO's. And it's a SaaS product
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