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How to price for a marketing animated video?

Hello everyone

Not too long ago I produced a number of cartoons for a marketing campaign............here they are





What would you charge for productions similar to these?

Thank you

Scott

5 Replies

Andrew Lockley
1
0
Andrew Lockley Advisor
Investor and strategy consultant
250-550 per day equivalent I'd suggest. That's for a normal working day
Debra Andrews
0
0
Debra Andrews Advisor
Experienced B2B Marketing Strategist and Speaker
Hello - I just helped one of my Fractional CMO clients with an animated video. The firm charged $3,500 base price for due diligence and scripting and between $35 - $55 per second of animation. Hope that helps.
Steven Corn
0
0
Steven Corn Entrepreneur
CEO at Metis Advantage
I just created a 90 second explainer video. The rates out there vary wildly. $2500-3000 seems to be the sweet spot. This includes scripting, voiceover, music and a generous amount of revisions. So that's $27 - $33 per sec.

There are cheaper options. I used one of these and paid $500, all in. It ended up good. But it took a very long time.
Terry Mackin
0
0
Terry Mackin Entrepreneur
Remarkable Partners, LLC
Very sharp looking production quality. Is the goal to repurpose what you have already shot or to produce new concepts if the margins are acceptable and there is a demand? I would think about distribution options to understand how different channels value production. The copy/story feels like it has a British tone. My concern is the reaction you get from research on demographic appeal-kids, adults, "tweens", family friendly. Having come from program licensing position for a major studio, they would raise issues over number of episodes to sell as a series. Is this 2D animation with an audio synchronization? Whether animation or live production, it still comes down to story and what demographic core it can appeal to. In comedy, character development and opposition give the writers something to work with. I did some test 2D animation with friends for a commercial market for around $30,000 an episode (length 2-2,5 min). Here is an example of an adaptation of Seinfeld replacing video with sketch-animation combined with the actual voice track of the episode. You can see that the story is so strong that it doesn't matter if the animation is a lower quality. If I knew your cost range, I could tell you what other expenses go on top for distribution and marketing. If the show can find an audience, short episodes would work in Social media, web, interstitials on TV.
Terry Mackin
0
0
Terry Mackin Entrepreneur
Remarkable Partners, LLC
Snapchat, Facebook, Instagram are all three in high demand for short video that immerses brand. All animation pricing is by the second of production and the production method. I wish I knew more.
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