Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

How do manage an animation project

I wish I had asked this BEFORE... This is how I'd run a next effort to produce an animation:

First, I'd make sure the message we want to communicate is clearly written
and we have a description of our target audience.
  1. 1. Identify 4-10 people who represent our target audience.
    Get their buy-in for critiquing our animation, at various stages.
    Make a list of each person, their contact info, and their characteristics that represent the audience.
  2. Outline a script, ask the animators to write the whole script.
    or, write the script, and get the animators feedback/changes.
    Give my comments plus feedback from each member of our target audience
  3. Ask for a sample of character options, giving any kind of guidance I can.
    Pick the ones I like, and write comments about why.
    Get feedback from each member of our target audience.
  4. Get a sketched storyboard of the animation, with a timed voiceover
    Give my comments plus feedback from each member of our target audience
    Feedback should be about the: music, the characters, the things in the scene (what's missing, what is inappropriate), and the colors
  5. Get a list of the transitions (unless they can be easily redone)
    Give my comments plus feedback from each member of our target audience
  6. Get a final, or fairly final, drawing of each scene, with voice over and music.
    Give my comments plus feedback from each member of our target audience
  7. Get the first final draft of the animation
    Give my comments plus feedback from each member of our target audience
  8. Get the final draft
In retrospect, this would have produced a better animation faster.

Is this complete? Is there something I missed?

4 Replies

Dominic Bilodeau
0
0
Dominic Bilodeau Entrepreneur
Character TD at Dreamworks Animation
Hey Rand, I've been in the feature animation business for a long long time. I think you might need some adjustment there. First you need a director, a writer and a production designer. 1. Get the story beat down and treatment. 2. Get story artist to board the whole thing. 3. get an editor to put the board a story reel with voices, music and sounds effects. 4. When this is working, have concept artist started on environment design and character design. (These guys should work with the prod designer and director to follow their vision). Also start working in the color keys or mood board. 5. Start the layout according to your storyboards, seperate by sequence and break down into scenes. 6. Animated all the scenes. 7. Compositing 8. Back in editing 9. Color correction final output. I'm skipping a lot of steps here. I don't know if you're looking at a 3D short, or 2D animation. There's a lot that goes into this. Just wanna make sure you have the right people for the right job. I have over 50 artists working for me. Trust me an animator won't be able to write or design character. They tend to be really good at one or two things. That's my two cents. Hope that helps a little. Dom
Nancy Fulton
0
0
Nancy Fulton Entrepreneur
Media Funding, Marketing & Monetization
For what it is worth, Rand, I like your approach very much. I think it starts with the correct focus . . . message/market first . . . then build/test crew and content.
Rand Strauss
0
0
Rand Strauss Entrepreneur
Transforming politics and government, Visionary at PeopleCount.org
Dominic,
The budget was $2k for a 2-minute video. I looked at real animation firms with lots of people, they charge much more...
Paul Garcia
0
0
Paul Garcia Advisor
President at TABLE
Rand,
I think you have all the steps correct for an explainer type of video, although you can probably skip your test audience. The use of the term "animation" is what Dominic reacted to, because you're not making an animation for $2K, you're probably making a motion graphic. All the different versions have different names and mean something specific.
2D Explainer, 3D Animation, Business Intro, Cartoon Animation, Corporate Video, Cut Out, Motion Graphics, Product Demo, Promo Video, Sales Video, Screencast, Typography, Whiteboard...

Using the steps you outlined, if you are prompt and engaged, your development will probably take you under 2 months at that price. And your budget is appropriate if you've done the scripting and storyboarding.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?