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Are there low or no cost ways to discover population, consumer and market industry data?

Do anyone have suggestions for gathering financial and marketing information for a business plan, where cost is an obstacle? I'm developing the financial for a health sector startup, that isn't yet operational nor does it have a prototype.

15 Replies

ajay rajani
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ajay rajani Advisor
Entrepreneur & investor. Aspiring merchant of progress.
Hey Calvin, good question!

I actually started a brand new kind of accelerator, called Nextt, to address this exact issue - getting from idea to MVP that generates actionable data/feedback.

Put simply, we help people test big ideas before they leave their job or ask investors for money.

My partner and I have been early investors/executives atAccel-backed Grovo, Sacca-backed Inventure and Sequoia-backed Everwise. We have a good idea of what we're doing. And we're supported by 50+ designers, engineers, data scientists & more from companies likeSnapchat, FourSquare & VICE.

We've already helped a number of projects go from idea to high-quality MVP. It takes us just six weeks to do so & the only cash cost is a $100 application fee. We take small equity stake if/when your project evolves into a company, and we love what we do.

Learn more about it atnex.ttand see highlight reels from our pilot cohort of projectshere.

Look forward to hearing from you & seeing your application come thru :)

- Ajay
Gary M. Belford
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Gary M. Belford Entrepreneur
Board of Directors Recruiting, Crowdfunding
for relatively good, free population data the U.S Census Bureau is fairlygood. They have custom data available at moderate cost as well. http://census.gov/topics/population.htm
Martin Omansky
2
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Martin Omansky Entrepreneur
Independent Venture Capital & Private Equity Professional
Cheap and available industry research is contained in the many reports by stock analysts connected to broker/dealers. You usually have to be a client of a particular broker/dealer firm, but that shouldn't be a problem. Another source of good industry information can be acquired from the lobbying offices of industry Associations.. Many are located in Washington, D.C. You might also look for Frost & Sullivan industry reports that might be filed in your local university library reference section - although the reports there might not be current. There also data bases and (gulp!) books in the Dewey Library at MIT that you could access. Sent from my iPhone
Francis X (Fran) Garcia
0
0
Mobile Engagement, Business Development, Strategic Partnerships, Marketing. - VP
Hi Calvin, I'm not being a smart Alek, but honestly, if you are willing to dig, the US Census has always been a wealth of knowledge.
Gary M. Belford
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Gary M. Belford Entrepreneur
Board of Directors Recruiting, Crowdfunding
Good comment Martin. I forgot about Frost and Sullivan. I have found several of their complete reports on the web by searching
"frost and sullivan, safety gear" for ex. I found a valuable safetygear industry report that was key in providing me mtrics for a franchise client.
Sophia Lin
0
0
Sophia Lin Entrepreneur
Founder of Pamperologist | Tech Entrepreneur in Beauty Space
Another resource to consider: http://cfo-lab.com
Steve Bell
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Steve Bell Advisor
Board Level Medical Device Industry Executive
Just remember most of the health industry data is wrong - a lot of the MR companies phone people like me to get "Market data" and I tell them made up data to keep competition confused. rely on primary market data only - All the rest - reports - MR and all that are mainly wrong and at least 2 years out of date. Go to primary data such as prevalence and incidence data and then scale based on country populations and some local data on diagnosis rates - and healthcare access. Your own data this way will be as good as anything you buy - and it's free... Mkt share and all that - ask some of the docs that head up the societies. Then look at the past society meetings and the square footage of the booths the companies bought - that will give you a very basic idea of their mkt power etc etc You will need 3rd party validation by reading the exec summary of reports - and quote them - the investors like an asterix and a source (and this will validate) Good luck
Martin Omansky
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Martin Omansky Entrepreneur
Independent Venture Capital & Private Equity Professional
Gary: Thanks for your endorsement. I would add one more thing a out Frost & Sullivan: their current industry reports for sale are very expensive. Sent from my iPhone
Ernest M. Kestone
0
0
Ernest M. Kestone Entrepreneur
Founder at Clear Protocol, Inc.
It's hard because hospitals or doctors - don't report like say, the auto industry. Where you can look up exact unit sales, etc. Sometimes they don't report at all. Or, if they report, it's all different forms. If you don't have the $ to hire experienced consultants, you will have to spend the extra effort yourself. But you'll get it, in due course. Try to locate competitors and see what their metrics are. For the prototype, a prototyping company may give you a ballpark figure. But you may want to approach customer(s) and get a use case before you try to estimate costs. Good luck, with it. Regards, Ernest. Ernest M. Kestone *Clear* *Protocol (TM)* (626) 888-2378 voice/text ernest@ClearProtocol.com linkedin.com/in/ClearProtocol *crunchbase.com/organization/clear-protocol#/entity *
Gary M. Belford
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0
Gary M. Belford Entrepreneur
Board of Directors Recruiting, Crowdfunding
Calvin: As Martin notes, Frost & Sullivan's reports are quite expensive, running into many thousands of $$. The report I found on the web, however, was one posted for free! So you might google "Frost and Sullivan hospital industry": and see if you can find some free data. I would also perform various searches this way, you don't know what you may find! Here is a link to their site which shows you the many ways they explore healthcare. This may give you an idea of what kinds of searches you might try.

http://www.frost.com/c/10024/sublib/category-index.do?category=industry

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