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How to improve sales performance?

Data management is tedious as well as crucial. Considering the fact that we provide data related service like data mining, processing, conversion, lead generation, etc- what do you think is the best way to reach out to prospects?
In other words, due to poor sales performance in the last year or so, what can we do market our service better? Whom to reach out and in what mode?
Thanks in advance.

5 Replies

Mimi Evans
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Mimi Evans Advisor
Sales and Financial Specialist
I believe that sales is as important as marketing. It is a more direct and personalized reach out to very targeted prospects. Want to learn more:

Mimi Evans
[removed to protect privacy] office
[removed to protect privacy] mobile
"Sometimes something sounds small, but it is actually bigger than something that sounds big."


Discount codes: NOGUTSNOGLORY or MASSCHALLENGE
Keith Brooks
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Keith Brooks Entrepreneur
Increasing B2B Engagement via Technology Evangelism ☆ Product Marketing ☆ Technology Evangelist ☆ Trainer
Drink your own moonshine. Do your own data mining, pick a niche and explain how you found them and why they would need you. Nothing works better than proving your stuff works.
Adam Pressman
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Adam Pressman Advisor
I've helped a number of folks become millionaires. I'd like to do it a few more times.
People don't like to be sold, but they love to buy. That old saw is important because it validates that people will buy what they emotionally conclude will make their life or work better in some way. (they'll rationally justify the purchase later) While it's hard to think of data mining as emotionally compelling, believe it or not there's someone out there who will not want to live another day without your product if, in fact, your product does something no one else's does (or does it better). If you can't find that someone, hire someone who can. If you don't know that your product lives up to the foregoing, kill it and make a product that does. The winners will do that, the also rans won't and will become the forgotten-about.
Rob Gropper
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Rob Gropper Entrepreneur
Director at PetHero, SPC - Member at Eastside Incubator - Principal at Tuxedo Technologies Group
If i had a $1 for every person/company i know in the data analytics space i'd have, well, thousands of dollars. what differentiates you from the thousands of other companies that say they do "data analytics/management"? You say you do "lead generation" so you must have all the leads you want. The issue then would be converting leads into prospects into customers. That's called 'sales'. sounds to me like you lack focus and experienced sales people on your team. Go find 1 or 2 sales people who have proven track records in your space, put together a plan and go sell. That plan needs to include defining your ideal prospects and defining clear differentiators for your product/service. Right off the bat i notice that your description above of what you do is a blurry, boring, uninspiring, catchall - 'we do everything... just like everyone else'. Find a niche, clearly understand the needs to companies in that niche, define your ideal prospect within that niche, build the best products that service the needs of that niche and go sell. Be the best at X then expand from there if needed.
Dr. Annette Conway
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Dr. Annette Conway Entrepreneur • Advisor
Licensed Clinical Psychologist; Owner of HELP Behavioral Health Services. In-home/In-facility/In-office/Video Visits
Who are your referral sources? Who uses your product/service? I email a newsletter every two months to potential customers and send the newsletter by snail mail as well.

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