Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

How do you handle high-turnover one of a kind products (Customer Satisfaction)?

I'm managing a website that has 3 in-person stores and also posts items online. Items are handmade and therefore one of a kind, so turnaround can be high.

I want to be able to showcase how amazing these items are, and that there may be more like them without having the users feel disappointed it's not available for purchase.

Ever been down this road? Does anyone have any recommendations or ideas?

6 Replies

Michael Schaiberger
0
0
Michael Schaiberger Entrepreneur
Medicaid Managed Care & Health Benefit Professional
STEV,E based on historical" order fill" Data AND maximum product delivery schedule wi zero defects. create an algorithm or formula to produce a minimum zero defect product supply,adjust accordingly according to fluctuations in orders and inventory on hand without sacrificing quality reputation, inventorylossand or order opportunity loss. thanks MIKE SCHAIBERGER
Lester de Souza
0
0
Lester de Souza Entrepreneur
Counsel, Barrister & Solicitor at DE SOUZAS
Would seem a bit contradictory to say they are one of a kind and then that there may be more like them. If it is the former, then unavailable is the selling point. Or am I missing something?
Paul Garcia
1
0
Paul Garcia Advisor
President at TABLE
You can utilize a "customers also viewed" feature similar to Amazon. But this has to be the same kind of situation for many jewelry stores that aren't chain stores, for artists, for many people. If they're not replicating a design, it's one-of-a-kind. Your must keep the inventory very accurate online versus in-store, have a good system of updating the online inventory, and a good way to locate the in-store piece if it's ordered online to prevent a local customer from taking away the item that's been purchased. This level of inventory control usually discourages most stores from listing unique items online. However I hear all the time at jewelry shows, can I find this (or more like this) on your web site, and the shopkeeper says "no, we don't sell online."

In your circumstance, you're in the minority willing to put originals online, which dramatically increases your market size. My recommendation is to groom a subscriber list where you send announcements of new listings, otherwise they won't know to come look. But if you're willing to put in the systemic and flawless procedures to keep the inventory synchronized online, do so. It really isn't hard, but it just doesn't allow for mistakes.

Now if you're simply trying to put some pieces up to drive local foot traffic to see the rest, well then you're no different than most, and will cause perpetual frustration.
Rajiv Menon
0
0
Rajiv Menon Advisor
Founder at Informulate
I think there is a market out there for this. Hope you are charging enough on that. :) here is a possible analog: http://www.oberondesign.com (not one of a kind but handmade). There are several aspects to consider such as branding, UX (really selling the experience), deep understanding of the user's buying journey, knowing your target demographic well enough to minimize your marketing cost, finding the right partnerships, cultivating a repeat customer community etc. Several experiments you can try to learn about all those aspects. I'm a startup advisor/mentor so message me if you want to talk more.
Jennifer Fortney
1
0
20+ years’ experience in PR & marketing comms; Founder of Cascade PR, Chicago firm for small business & startups.
I agree with Paul and would add, that you might try diversifying product offerings to add more common, regularly available products (therefore steady revenue) and then put focus on your OOAK products with pop ups, to newsletter subscribers.

This will accomplish one major thing - increased visits/engagement
1. Increase repeat customer visits and purchases
2. Give you a platform to highlight OOAK items and create excitement (when they're gone, they're gone) - customers love this and it will increase their engagement on the site, always waiting for the next unique item to be released.
3. Provide valuable content and ads content for social media around the highlighted products.

Hope this is helpful.
Paul Garcia
0
0
Paul Garcia Advisor
President at TABLE
BTW that's OOAK (One-Of-A-Kind) in case you muddle on the acronym.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?