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How important is it to get a .com url?

We are rebranding and looking at new company names. How important is it to get a .com url? So many good .com names are taken.

15 Replies

Max Garkavtsev
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Max Garkavtsev Entrepreneur
CEO at QArea, TestFort
Hello, Stuart.
We are not in domain business, but I regularly buy good names when I see them fit for some of my future ideas. Sometimes I manage to get inexpesive domains, sometimes I buy domains for several thousands USD. Eventually you will spend at least several thousands per month on your PR and SEO activities, so having paying once for a good name one time is not that big loss, especially on rebranding stage.
As example we have recently rebranded our QA outsourcing business from Bughuntress.com to Testfort.com.
I highly prefer .com as seo guys say it matters, but there are some other domains which you can play with, like .io , .QA etc. if you want some fresh name and want to save on .com.



Jon Schultz
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Jon Schultz Entrepreneur
President, Blue String Ventures, Inc.
It depends on the nature of your venture and how much funds you'll be putting into marketing. One thing to note is that if you decide you name your company AmeriWidget, for example, and you have AmeriWidget.com, you can just brand and refer to yourself as AmeriWidget. But if AmeriWidget.com is expensive and you choose the .net, you'll always have to refer to yourself as AmeriWidget.net, otherwise people will look for you at the .com and you'll also lose emails when people mistakenly write [removed to protect privacy] instead of [removed to protect privacy].

With that said, if your site will contain a lot of video you might want to choose a .tv domain because when you advertise a .tv domain it tells people that there's video on the site and people like video.
Justin Mitchell
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Justin Mitchell Entrepreneur • Advisor
Partner - Creative Director, UI UX Designer at SoFriendly
It 100% depends on your audience. We started with a .ly and quickly found that non-technical CEOs were having a hard time finding us, especially over the phone. We still use .ly for email but eventually caved and bought the .com for $2500. So now we just redirect sofriendly.com to our main ly domain just so we don't lose any traffic. If you're building something for developers, a .io domain works perfectly fine. If you're hoping to sell your business by word of mouth, a .com is almost required.
James Carrington
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James Carrington Entrepreneur
Partner & Chief Technology Officer at Delete
What matters is gooddomain authority, which you can get with any domain suffix. It does not have to be .com. It's really not important. There are also a lot of great alternatives now such as .tv, .media, .care, .london, etc. The list goes on.

You can build domain authority on any you choose.

However you should be concerned with who else might take the .com (or other) variant, because depending on what's hosted there, it could harm your brand.

Just try to choose something that befits your type of company and trading location, for now and in the future.

For info, I just bought a bunch of domains for a startup, but the .com is being held for a hefty ransom. We don't really want the .com, but because of the risk of somebody else putting something shady on there in the future, we may consider acquiring it once we've trademarked our startup's new name.

Hope this helps



Dean Harris
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Dean Harris Entrepreneur
Chief Marketing Officer- Fractional CMO-
It is very important to get a dotcom URL.
Victoria Cabrera
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Victoria Cabrera Entrepreneur
Marketing Coordinator at Patxi's Pizza
There are several discussions on this topic on FD already (make sure to do a search before posting) http://members.founderdating.com/discuss/topic/Domain-names andhttp://members.founderdating.com/discuss/5449/How-important-is-it-to-get-a-com-url specifically.
Scott McGregor
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Scott McGregor Entrepreneur • Advisor
Advisor, co-founder, consultant and part time executive to Tech Start-ups. Based in Silicon Valley.
.Com is important if you think that people will know your name well (e.g. Microsoft) and try to go directly to your website by typing in the name plus DOT COM, because dot com is the MOST COMMON TLD. If you think that they won't remember your name anyway (e.g. XooXooX), and that they will always look your name up in a search engine, it will rarely matter. If you think that they are not even looking for your name, but instead will by searching for your category (e.g. "smart phone cases") and you are going to rely on SEO to get to the top of the category page, you definitely don't need a dot com address. As TLDs other than .COM become common, it will be less and less important to have a .COM.
Shel Horowitz: Shel AT GreenAndProfitable com
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I help organizations thrive by building social transformation into your products, your services, and your marketing
Most people still put in .com at the end pretty much automatically, so you will lose traffic by not having it. And if that domain is owned by a competitor, you could lose sales as well. Also, if you use any marketing strategies that rely on oral branding (e.g., radio), people will HEAR .com even if you say .somethingelse.

It IS still possible to find good .com names. In fact, it's a service I offer in my consulting. Let me know if you would like more information.
Elliot Grossbard
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Elliot Grossbard Entrepreneur • Advisor
VP of Sales Hertz Furniture, Chief Sales Disrupter at Disruptive Sales, Founder of startup ZeeKah - Instant Rapport
I've recently been weighing the same issue. The most important feedback I got was, if you ate banking in the domain name to be your core brand or draw, that is a foolish strategy. That being said .Com domains give a sense of history in the quickly and ever changing tech world, on the otherhand. ly or. me domains give a current and hip feel.

It also depends on the name of your business. You can be creative by leaving out a letter or vowel or even adding one. You accomplish uniqueness and the ability to grab a normally popular. com domain. (family.com vs families.com or fam.ly)
Meenakshi Venugopal
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Meenakshi Venugopal Entrepreneur
Co-Founder, Headhunter, Project Manager, Client Service Analyst
There are a quite a few valuable inputs in the posts above. As digital marketing and branding professional, I can give you some suggestions with respect to SEO. While technically, a .com may not have an edge over other domains, it does help a little with SERPs. In a way, a .com is to domains what Google is to search. Below are some factors that work for .com TLDs.

1. A .com TLD works best to drive direct traffic to a website. As I see, one advantage you have is that you are still in the process of branding, and therefore, you can play around with brand names till you find a suitable .com TLD. That being said, I am aware it is easier to find a needle in a haystack!

2. Besides, a dot com has a much wider reach (country wise) vis' a vis' country specific domains.

A good brand name needs to have brand remembrance. If you expect customers to come through word of mouth, I would strongly advise a .com TLD because people have a habit of remembering just the brand, and assuming it is a .com website. A .com TLD is has more of a social and commercial pull.

You could consider the possibility of having your keyword in it, if it fits. The last few years have seen a drop in the rankings of websites that have focused completely on having an EMD. You could also consider a ccTLD if your primary target market is the local market. These days new .com TLDs are being registered in v6 IP structures, but I don't have a lot of know-how about that.

Hope this helped :)
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