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How to find out my competitor's online marketing strategies and channels?

I want to imitate and improve my competitor's strategy to reach out, acquire and convert customers, but I don't know what they do, how can I find it out?

I want to know if there are SEO or SEM (or whatever) tools or software to get a marketing insight of my competitor's effort.

My competitor is a Goliath called Twitch.tv but I believe with hard work I can improve and outrun some of their strategy, in a minor scale obviously.

I hope it is clear what i want to do. thanks for your time.

20 Replies

Michael Masello
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Michael Masello Entrepreneur
Digital Marketing Professional
I don't recall if they shared much of the marketing strategy, but in case you missed it your competitor was a part of the Startup podcast a short while back:http://observer.com/2016/04/startup-gimlet-justin-tv-twitch-amazon/
Richard Harris
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Richard Harris Entrepreneur • Advisor
Top 25 Inside Sales Leader, Public Speaker, 40 Most Inspiring Leader, Sales Trainer, Start-Up Advisor, SalesHacker
This may be an option, not sure. But there is a tool called Datanyze that allows you to analyze the technologies your competitors (or anyone) uses on their website. Not sure if it applies here but it could provide some insights.


Nick van driel
1
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Nick van driel Advisor
Online Marketer Focused On Funnels & Lead Generation
Here are a few tools that i use to see dissect a competitor's strategy.

However just from doing a small amount of research; they push out a lot of content.

https://www.whatrunswhere.com/
https://www.similarweb.com/website/twitch.tv
http://www.spyfu.com/
https://www.semrush.com/

Hope this helps
On Yavin
1
0
On Yavin Entrepreneur
Founder and CEO at Online Performance
Hi Nicolas,

I can suggest these tools that we are using on a daily basis and I highly recommend them:

semrush.com
ahrefs.com
majestic.com
moz.com
Jeremiah Church
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Jeremiah Church Entrepreneur
CEO Cross Connection Control, Inc
Nick already mentioned it - but spyfu provides a crazy amount of information and based on what it thinks we spend and inquiring with friends - is pretty accurate. Even their free package has a wealth of information to help paint a better picture of the competitive landscape. I've found their info to be more accurate (anecdotally) than semrush
Rod Austin
0
0
Rod Austin Advisor
CEO at dotmos, Digital Strategist & Marketing Consultant
You might try something like https://www.rivaliq.com/

Free options include backlink checkers like http://www.backlinkwatch.com/, and you can use tools like IFTTT and Zapier to track social and content activity.
Rob 'Spider' Graham
0
0
Chief Digital Officer | Director of Training | Digital Marketing Strategist
There are a few site and free tools that can give you some insight into where Twitch.tv is running ads. For example, Moat.com archives digital display ads from advertisers so that you can see all of their messaging and offers, when the ads ran, etc.

While I believe that keeping tabs on competitors is important, it's also important to identify your brands' Unique Selling Proposition (USP). While Twitch.tv is doing their thing, what is it that your brand can do that is unique and interesting to prospects? There are a number of great articles out there on this topic. Here's one of them...http://www.wordstream.com/blog/ws/2014/04/07/unique-selling-proposition

Tom Cunniff
3
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Tom Cunniff Entrepreneur • Advisor
Founder at Cunniff Consulting, B2B Brand Consultancy
In general, never fight a dominant competitor on their own turf unless you are meaningfully better (think 10x), have investors with deep pockets, and are prepared to fight a bloody war.

Instead, be a smart niche marketer: seek to win where they can't or won't play well.

Look for a niche:
  • Where Twitch is weak and/or uninterested. (Ideally, you want to find one or more that has both characteristics.)
  • Where current Twitch users are unsatisfied or under-served (look at reviews wherever you can)
  • Where growth can be profitable for you, but would not be worth their effort.

If you're lucky, you'll find an interview where an exec from Twitch has said "we're not pursuing X, it's too small and not worth our effort". If it's too small for them but big enough for you then go after that with a vengeance.

In brief: you are far better off fighting a guerilla war that you can win than a huge war where you will always be hopelessly outgunned.

Hope this is useful.

Jeff Gartner
0
0
Jeff Gartner Advisor
Marketing and Community Researcher
Learning more about what your major competitor is doing is smart, but I strongly recommend not copying what they do, especially because they're the Goliath. They'll just overwhelm and crush you.
Instead, you have to do something distinctive relevant to your own brand.
Iftekhar Inan
1
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Iftekhar Inan Advisor
Customer Success Manager at Pagewiz
I have used a number of tools for this kind of audit. Some of the tools are already mentioned here. Apart from those, keywordspy is great for tracking PPC campaign. Keyrow is another less known but highly effective tool for following SERP of specific keywords. Socialbaker, Twitonomy, Tweetchup are good for analyzing competitors social presence. I did a very detailed competitor strategy analysis for a startup last year. I can mail you the files if you want to take a look
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