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Is there a good marketing plan template to launch to medical and pharmaceutical industry?

I am interested in a really solid or complete marketing plan template to roll-out for pharma or medical industry. Especially getting enrollment of physicians and pharmas and of course consumers to "ask".

3 Replies

Suzette Percival
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Suzette Percival Entrepreneur
Director of Marketing at Matter Creative Group
Hi Diane,
We developed an excel based marketing plan template as a starting point. I hope this helps you, please let me know if there is anything else you need.
Thomas J. Kaled
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Thomas J. Kaled Advisor
Business Development Consultant @ thomas.kaled@gmail.com
Hello Diane,

Marketing Templates are universal constructs. Tactical execution varies given your two stated target markets.

Depending on what your 'roll-out' is will determine your approach to physician's.however there are lots of models. I would have to know a bit more (ie. are you trying to focus on MD's as customers or referral sources...is it a product or service etc.) Pharma customers the same (ie are you trying to sell chemicals to pharma, clinical trial services or marketing platform).

Stated differently, selling to these targets is not a paradigmatic...quite to the contrary there are existent models replete with tactics for each. PPO's, Viagra and Web MD all recruited the target populations you outlined while stoking consumer interest. Each however is a unique case study. I welcome your questions or further elucidation.
Diane Bernard
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Diane Bernard Advisor
Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer
We have IRB approved observational studies.
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