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What are the SEO basics for WordPress?

I'm just about to launch our new site. It was built on WordPress and we did everything in-house. What are some of the SEO basics that we should apply? Meta tags, atl text on images, page titles...We'll bring in an SEO expert at some point, but I just want to make sure the basics are addressed. Also, are there specific WordPress add-ons that we should use? Thanks.

48 Replies

Michael Brill
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0
Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
https://wordpress.org/plugins/wordpress-seo/
Nikhil Singhal
0
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Nikhil Singhal Entrepreneur • Advisor
Experienced Technology Executive, Technical Advisor, Agile Coach and Leader
Talk to Urmila Singhal from OmSpark (http://www.omspark.com). She is extremely knowledgeable on SEO and I also advise them on technical matters. Her email is [removed to protect privacy]

Anthony Miller
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Anthony Miller Advisor
President & CEO at millermedia7
Yoast plugin will get you pretty far.
Anita Cohen-Williams
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1
Anita Cohen-Williams Entrepreneur
Experienced in SEO and Social Media Management since 1994
As an SEO expert, I highly recommend the All-in-One SEO plugin. The Yoast plugin has a high learning curve and broke on the latest update of Wordpress.

I also recommend Michael David's Wordpress Search Engine Optimization, 2nd edition.http://amzn.to/1WkrDmt


James Hipkin
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James Hipkin Advisor
CEO, Managing Director at Red8 Interactive
Yoast is the way to go but I think you are making a mistake not bringing an SEO expert in early. The Yoast SEO plugin makes it easy to manage the SEO but it doesn't tell you what you should be doing. We always recommend that SEO strategy be finalized before the design and build start. Adjusting later to changes in permalink structure and content can be challenging (expensive).
Mark Cohen
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0
Mark Cohen Entrepreneur
Digital Strategist, Finserv Innovator
Everyone has favorites :-) I recommend SEO Ultimate +, I like it better than Yoast and the support is fantastic. One of the things I like best is that it can help you control your Open Graph Markup which will allow you to dictate how your site looks when it is shared. This something many Wordpress themes don't particularly enable or do well.


Richard Pridham
0
0
Richard Pridham Entrepreneur • Advisor
Investor, President & CEO at Retina Labs
James: Good point. I think we will bring in an SEO expert sooner than later. The site is launching tomorrow and I just wanted to make sure we have the essentials in place. My past experience with SEO consultants was not very positive. It was never really clear to me what these people did that we couldn't ourselves. A lot of the work involved editing or content to include common search terms. It got to a point that we used such common terms so frequently that the text was unbearable to read. Seemed like black magic to me at the time. But I'd be happy to get referrals to people who actually know what they're doing.
Wilson Greene
2
1
Wilson Greene Entrepreneur
Owner at Cliche Group
Here is a really good Wordpress SEO guide that was recently updated that covers all of your WordPress basics. I also agree with James. Get someone in to assist early as you start building your SEO foundation. Also sign up with Google Webmasters. This will ultimately help with understanding how Google views your site.

When you are ready to start researching keywords that you should be ranking for, head over to SEO Niche Finder and we'll provide a complimentary keyword research report for you. This includes analyzing your competitors and providing you a list of keywords that will provide you the best opportunity to rank for.

Also keep in mind that SEO has changed over the years and is extremely dynamic. You need a combo of social signals, quality content and backlinks to dominate. Best of luck.
Bryan Wachs
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0
Bryan Wachs Entrepreneur
Bryan Wachs provides Flat Fee Internet Sales & Marketing services, taking the $??? out of your infrastructure
Our favorite is Yoast also. You can follow our expert,MrWebGuru.com, just search "seo expert' to see how good he is for such a competitive search term.
Brad Mehl
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Brad Mehl Advisor
CEO, Boundless Markets and Founder, Lively

Yoast is a decent plugin for Wordpress. Overall though the keys are:

  1. Knowing what keywords you want to rank for (based on strategic considerations, and analysis of competition and search volume)
  2. A great website that truly serves users, with relevant landing pages particularly from organic search
  3. A steady stream of ongoing relevant content and
  4. Technical factors such as the ones below.
We handle all of these and much more for clients, since we scale ventures into well oiled machines. Ping me offline if you'd like to talk.

Technical/SEO factors:

  1. Website architecture, inbound linking structure and outbound linking strategy.
  2. Crawl issues, linking, server, and website page errors.
  3. Proper HTML source code and page design structure
  4. Other issues, including:duplicate page errors, duplicate titles,400 errors,non-301 redirects, broken links, sitemap updating, search engine submission,robots file

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