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What is your favorite all in one digital marketing software data tracking software for B2C?

IF you were going to pick what is the best way to track KPIs (Key performance indicators) for a B2C marketing/Ad/PR/email/video marketing campaigns to track metrics- what would you use and why?

Keep the "start up" business in mind and costs as well. (we are not at enterprise level stuff here).

Lets here what you got!

17 Replies

Rob Salerno
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Rob Salerno Entrepreneur
Digital | Marketing Director | Growth Hacker | Lead Demand Generation | Conversion Rate Optimization | Nashville
I'd sayKissMetrics with Google Analytics.
Ashwini Koppal Manjunatha
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Marketing & Partner Business Development. MBA.
Well, I use IntellaSphere as it provides analytics that cash be tracked in terms of reach, traffic, engagement, influence etc. by combining the analytics from social media and g-analytics and provides guidance on improving the metrics as well.
Ashwini Koppal Manjunatha
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Marketing & Partner Business Development. MBA.
Besides, IntellaSphere behaves like an all-in-one digital marketing solution with other features such as social media+ content marketing, reputation building+ monitoring, protocol tools, leaf green, connections management etc.
James V. Linden
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James V. Linden Entrepreneur
VP Business Solutions at Kochava
-Google Analytics + Doubleclick, MixPanel for desktop data
-Marin Software, Kenshoo for SEM/SEO
-Constant Contact for email marketing
-Appboy, Urban Airship, Kahuna for push notification
-Nanigans for social data
-Tableau for data aggregation
-Kochava for mobile attribution
Nick van driel
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Nick van driel Advisor
Online Marketer Focused On Funnels & Lead Generation
I use a few different tools

Conversionfly.com for tracking, how profitable my campaigns are, what traffic sources are converting the best, how long it takes for the funnel to be profitable and more. 67 a month, 1 of the best investments i have made

Geru.com

When i have all the data i put it in here with all the numbers to see how profitable the business can be, i think a wait list is up right now

Clickfunnels for building out effective marketing funnels (it also have decent conversion tracking inside) 97 a month
Sanil Subhash Chandra Bose
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Founder Ayruz DataMarketing, 11 years of Entrepreneurship experience in Digital & Analytics
- Google Analytics
- Social Bakers
- RankTracker
- SimilarWeb
- Google Adwords Reporting Scripts
- Facebook APIs
- Twitter APIs

To manage all reporting better, we normally automate and integrate everything in Google Spreadsheets using app scripts. This enable us to customise different automated dashboards for different users as well. For eg: We have dashboards prepared for Performance Marketing team, Brand Manager, Territory Manager, Category Manager, Social Media Team, Leadership team etc.

Please refer to my LinkedIn articles. It is very difficult in the beginning, but it is doable. I would consider recruiting an analytics developer and a manager or engage with an agency.
Sanil Subhash Chandra Bose
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Founder Ayruz DataMarketing, 11 years of Entrepreneurship experience in Digital & Analytics
Tableau is also best bet to integrate, but is not flexible like Google App Scripts as we can make custom scripts to pull data.
Chris Strom
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Chris Strom Entrepreneur
Principal at ClearPivot, an inbound marketing agency.
We use HubSpot as our all-in-one platform. It works best for a lead-to-salesperson-followup process, but it can work all right for an e-commerce process as well.
Mark Cohen
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Mark Cohen Entrepreneur
Digital Strategist, Finserv Innovator
As you've probably noticed, unfortunately there is no all in one digital metrics tracking platform or as my nerdy colleagues and I might refer to as the holy grail.

Many indicate they are and all in one solution, but they are not. Sanil has the right idea by creating dashboards in Sheets. There ARE other dashboards, for example Domo may be able to pull in most of this data, but that still takes a lot of set up and integration.

If you are doing some research and creating a solution that really does it, count me in ;-)
Mark Cohen
0
0
Mark Cohen Entrepreneur
Digital Strategist, Finserv Innovator
As you've probably noticed,unfortunatelythere is no all in one digital metrics tracking platform or as my nerdy colleagues and I might refer to as the holy grail.

Many indicate they are and all in one solution, but they are not.Sanilhas the right idea by creating dashboards in Sheets. There ARE other dashboards, forexampleDomo may be able to pull in most of this data, but that still takes a lot ofsetupand integration.

If you are doing some research and creating a solution that really does it, count me in ;-)
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