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Marketing my Crowdfunding project - Which sites actually work?

Our startup is getting ready to launch a crowdfunding project. There are so many marketing and promotion sites that claim to push your project to success. Which ones really work? We are launching a product (www.nimbusframe.com) on Indiegogo so I would really like to hear from anyone who has had experience with some of the crowdfund marketing sites like crowdfundbuzz and backerclub. Are they worth the money or are there better places to put what little cash we have?

17 Replies

Robert Hoskins (3,460+)
2
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Need a crowdfunding PR firm to plan a successful equity crowdfunding or Kickstarter, IndieGoGo campaign? 512-627-6622
People that offer any for less than several thousand dollars probably will not deliver the results you will need to achieve success. Building social media networks takes a lot of time. Performing a competitive analysis on the competition takes a lot of time. Writing SEO'ed press releases takes a lot of time. Same thing for building quality, clean databases of media contacts.

Hire someone off the street at $7.25 x 40 hours per week time 4 weeks per month and the minimum you would spend is $1,160. But an experienced marketing/PR/social media person should be charging $50 to $100 per hour. Anything less is probably someone in a foreign country that doesn't even have a firm grip on the English language.

Here is a breakdown of what the bare minimum that needs to be done to prepare for launching a successful crowdfunding campaign.

https://crowdfundingpr.wordpress.com/about-crowdfunding-pr-campaigns/crowdfunding-campaigns/



Ulli Appelbaum
1
0
Ulli Appelbaum Entrepreneur
Strategist, Problem-solver, Contrarian
If I were you I'd focus on finding firms that want a little piece of the equity (or raised funds) for their efforts rather than getting paid for their services. They usually go through some kind of selection process to make sure the idea will have a return for them but that's already a good way to test the appeal of your product. Another option is to look for advertising agencies that offer the same idea. I know for example Fallon in Minneapolis (www.fallon.com) does that (or used to). They help crowd sourcing projects through a campaign (usually free or very little money). In exchange they get the credit for doing a successful campaign. I'd frankly stay away from those firms that sell a service. They make money whether you succeed or not, which is great for them but not good for you. Good luck.
Robert Clegg
0
0
Robert Clegg Entrepreneur • Advisor
Game Based Learning Expert
Strange - I've gotten push back from investors when I disucss using crowd funding firms to aid in marketing. They feel it's anathema to outsource any marketing as if our startup is supposed to organically go viral.

Mind you, I'm guessing the reaction is quite different on the other side of a successful campaign.
David Berg
2
0
David Berg Entrepreneur
"Some Men see things as they are, and say Why? We dream of things that never were, and say Why not?
Dear Tom,

Thank you very much for your discussion,

I have read the replies with interest. I can agree with Robert, to succesfully crowdfund a startup takes time and a lot of preparation. The quality of the preparation predicts the success of the campaign.

Based on our experience as a firm that designs and manages crowdfunding campaigns (and other financing options) in close cooperation with our clients and never stand alone.

We don't wish to crowdfund a campaign succesfully one-time but make sure that our client can continue to crowdfund and crowdsource many other future campaigns.

In your case of 'Nimbusframe.net' we would advice against Indiegogo, because it has not much traction of its own and a very low success rate.

We advise entrepreneurs like you to find 10% of the required working capital first, this requires another approach, but with that 10% you have the budget for the right experts and marketing, and the 10% investors are carefully selected and asked to invest. These investors, their expertise, access to networks etc also determines the success of the campaign.

If you wish to know more than feel free to contact me.

With kind regards,

David Berg
Financing Europe BV
Curt Schulz
1
0
Curt Schulz Advisor
Design and Media Consultant
Just listened to good real-world experience on crowdfunding podcast on the commute this morning. http://www.podcastchart.com/podcasts/the-inventor-s-mind-inventions-ideas-product-design. Look for the crowdfunding episode.

Barry Burr
1
0
Barry Burr Entrepreneur
founder, Barry Beams llc, a startup to re-light your night.
Crowdfunding platforms themselves will not succeed at launching a business. I did a Kickstarter, and reccommend to others not to do it.
You may get orders and publicity. But the money and effort you put into running a crowdfunding project will bring much better results done the good old fashioned way, pound the turf, network around til your LinkedIn is at its limits, have the most kick-ass Executive Summary in the universe, infinite patience, til you land Angel and seed money to do it right. If you can't attract legitimate investors, then there's probably a good reason why. That reason is that your business isn't ready for prime time anyway. Not trying to be mean. Its a harsh reality that successful founders learn and embrace, and that failed startups refused to accept.
Jonathon OBryan
0
0
Jonathon OBryan Entrepreneur
Founder of The SmartSheet
excellent links, guys... Thanks! Mr. Berg and I should talk... Soon!!!
Jonathon OBryan
0
0
Jonathon OBryan Entrepreneur
Founder of The SmartSheet
Just wanted to state a few points, one is that David is absolutely correct when saying " The quality of the preparation predicts the success of the campaign". I am putting together one right now, with the assist of The KickStarter HandBook, real-life crowdfunding success stories, know it inside and out, and you will not fail. and then read step-by-step crowdfunding, create your rewards and go on Fiverr.com and have someone in America (no offenses) do your campaign page for you, you'll get a good one, but go premium on a five star seller only! And let the magic begin... I will keep you posted on my success, or you could just follow me... May I remind you, that a lot of hours are needed if you are wearing all the hats, farm out as much as you can... Heck DuckTape Marketing isn't a bad read, but bores me... Social Media is where its at, and affiliate marketing is a must... Get that done on Fiverr.com, too... my website is under complete overhaul which will be done in the next 6 or 7 days, but is: www.DoTheSheets.com which I have 2 patent pendings on in the US, and just hired international attorney to patent in the top 10 civilized countries... Exciting stuff... If you want to learn more, just ask, and follow please for updates... Most importantly, you have to an edge, my product I invented so I have the only one in existence right now, but I had it professionally done as Working Product Sample instead of just prototype, that helped too... I hope those tips help you along your path, keep us updated as well.
Tom Lemmons
0
0
Tom Lemmons Entrepreneur
Founder - Nimbus, Ltd
Thanks for all the information. I realize that you need marketing and planning to generate a successful campaign. But I really wanted to hear some feedback on some of the firms/services that are out there and how they helped or hindered a real campaign. Has anyone actually used one?
David Berg
0
0
David Berg Entrepreneur
"Some Men see things as they are, and say Why? We dream of things that never were, and say Why not?
Dear Tom, There are firms that say they can assist you in succesfuly funding your campaign. Krowdster is one of them that I can recommend its co-founded by Josef Holm and really knows what crowdfunding is all about having founded Tubestart. Other firms will probably require some kind of retainer and large monthly fee and will give no guarantees. Its better to choose Knowdster and add two experts in marketing and pr to your team. You wlll than have a good foundation for success, it would preferable for you to find the latter two in your own network, so that their experience and affinity with your Nimbus products will remain within your company. Please contact Vanessa Lavin of Krowdster for further information. https://www.linkedin.com/in/vanessalavin?trk=miniprofile-primary-view-button With kind regards, David Berg Financing Europe 2016-05-18 14:47 GMT+02:00 Tom Lemmons :
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