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How would you market sale of cheap undeveloped land in US?

I was asked to do some marketing for company that sells undeveloped land in US, its a cheap land starting from 5K and up. From what i understand, company doesn't know who the ideal customer is, but who ever buys, buys it as an investment, aka, better then saving account can afford.

To me this is a somewhat unique business where i didnt do marketing before. I am still not sure who are the best customers are.

Can anyone advice on ideas of how to market these lands? Or maybe ideas on who to target?


13 Replies

Ryan Nobrega
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Ryan Nobrega Entrepreneur • Advisor
Head of Growth and Engagement at Flywheel Software Inc.
LandWatch may be a helpful starting point for your research:

http://www.landwatch.com/
fred johnson
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fred johnson Entrepreneur
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Where is the land located?
Boris Tkachev
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Boris Tkachev Entrepreneur
Empowering Business - Customer Communication Via SMS
Land is throughout the United States, i believe they hold around 1000 listings.
Boris Tkachev
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Boris Tkachev Entrepreneur
Empowering Business - Customer Communication Via SMS
Is creating an ebook would be a viable solution to build email list and market to those prospects? in this case...
Wolfgang Tweraser
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CEO at Tweraser Group of Companies
A) don't call it cheap land - it is like cheap food nobody wants it
B) price and interest from buyers depends on the location, size and zoning

so I suggest you get a detailed inventory list before you go after buyers/customers because information is key to success
Jose Manuel (
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Journalist Super-connector PR/Marketing Leader Quadrant Two PR LLC & EVECAIN Network Founder Business Adviser
Sell it to Medical Marijuana cultivators
Elise Krentzel
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Elise Krentzel Entrepreneur • Advisor
CEO & Chief Creative Officer at ek Consulting, Author
Hi there,
Before ever going into this sort of business you ought to carefully assess whether the company is legal. So many of these short fall businesses are just there for grabbing the $$ out of ill informed customers who eventually get ripped off because they've purchased bogus land or land that can never be developed. Many of these businesses are scams, even when "backed" by local banks.
Buyer beware is all I can say.
Jim Dorman
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Jim Dorman Entrepreneur
VP Business Development at Advantage Sintered Metals & Contact Technologies Inc.
Boris, The answers lays in the location of the land to a great extent. The value of land is based on supply and demand obviously. Demand is based on intrinsic factors like proximity to population bases, transportation availability, natural resources available and access thereto, as well as the beautiful view factors and governmental regualtions effecting its use. Start there and see what you find out.
Thomas J. Kaled
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Thomas J. Kaled Advisor
Business Development Consultant @ thomas.kaled@gmail.com
Does the land include mineral rights?
Kevin Benz
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Kevin Benz Advisor
Principal at i-Media Strategies
I don't think any of these suggestions answer your question. You must start by thoroughly developing a message that creates trust in the company brand. Then, analyze the locations and amenities of each region and develop regional positioning and support messaging for each region. The best land catalogs are now online featuring 360 degree video and details of amenities so you will need to build a website. Finally, you need a megaphone to get the message out. Given the unique nature of this enterprise (and assuming it is indeed legal), I suggest regional and local news media would have interest in the topic. I'm happy to consult on this if you'd like, feel free to contact me.
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