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Should previously published articles go into my new blog all at once or one per week?

I'm reinventing my website and have been strongly encouraged to post my previously published work to my new blog in addition to my regular blog posts. I have 15 articles that were published in a local charity's monthly newsletter over the last couple of years. I still volunteer there, so more articles will be trickling in over time. These articles aren't exactly on topic for my blog but they would be of interest to some of my target audience. The charity has requested that I post them and link back to their site, and I'm totally happy to promote them where I can. The question is, should I post these older articles to my blog one at a time over a period of weeks/months in order to improve SEO? I'm tempted to throw them all up there at once and get it over with, especially since they date back to 2014. I plan to post my regular blog articles weekly as soon as the new site is up.

20 Replies

Aik Arutunian
3
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Aik Arutunian Entrepreneur
CMO at Reinvently, Head of Marketing at Provectus
From the SEO standpoint, tens of new links just popping out of nowhere is not a good idea. You're in a rush, yes, but a wiser move would to repost the articles gradually: you delete one old article, put a 301 redirect to the new website, submit that to Google Search Console and give the crawlers some time to index the stuff. Rinse and repeat. You also can do rewrites of the old articles, refreshing them for 2016. That would take tme but give you a whole lot of content (and vakue for readers).
Warren Cardinal
0
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Warren Cardinal Entrepreneur
Web Designer | SEO Consultant | Founder lucidcrew.com
Hi Margaret - Whether you post them over time or all at once, the "SEO" benefit will be virtually the same. The difference might be engagement. If you feel like you have a viewership that will read the postsweekly, then it would be worthwhile to spread them out.

If you're using something like Wordpress, you can select future dates for each post and maybe drip them out one per day. This would prevent you having to go back and post them individually.
Warren Cardinal
0
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Warren Cardinal Entrepreneur
Web Designer | SEO Consultant | Founder lucidcrew.com
Aik - Blog posts are no different than pages in a website. If I put up a brand new website, then I would have tons of new pages "popping out of nowhere". Why would a ton of content raise a red flag? It wouldn't. It's a good thing.
Richard L. Camp
0
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Richard L. Camp Entrepreneur
Richard L Camp / Creative Director / Marketing Strategist / President of Camp Creative & Camp Media Arts
Agreed. A blog post to Google is simply a page of content. From a marketing perspective, yourblog is about establishing authority and gaining the trust ofyour readers. So ask yourself, do I share everything about my knowledge, expertise about my field at once, or post over time? I think it's better to keep readers engaged and always anticipating more.
Neil Licht - HereWeAre
1
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Want To find-close Business Online without competition Before They Google Search? We solve this problem 1(508)-481-8567
You have a new web page and it has a blog section.

Should your posts from another blog be put in your new web page blog?


Remember, a web site is a selling site so what you put there in a blog must be relevant to what you offer and resonate with your ideal target audiences as "Hey thats me-I need to read this".

If most of your existing articles/posts placed on other sites or blogs are not really related to what you and your services/product is about in the new web site, DONT re-post or put them on your web page blog section.

It will water down the value of your blog to your ideal target audience readership and not enhance your reputation nor value to that target audience.

If any do fit, post them one at a time so it creates buzz, shows weekly added resources from you and,because of that ever increasing source of relevant information encourages folksto sign up, regularly read and even join into the conversations.

Remember, "selling" so you can acquire paying customers and a "go to" reputation amongst your ideal target audiences is the objective of a web site so the blog there should help you do ONLY that.

Thus, unless articles by you elsewhere do that, don'tinclude them or post them at all into your new web page blog section. Neil Licht
Jim Hodson
1
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Jim Hodson Entrepreneur
Digital Marketing Strategist & SEO Evangelist
If those old posts can still be found on some other crawlable web site then I would suggest either:

a) Not reposting them on your new web site's blog OR
b) Reposting them on your new web site ONLY if you can 301 redirect the old versions of each post on the other site(s) to the corresponding new versions on your new blog.

You do not want these old posts to live in two different locations (the old site(s) and your new blog) because you will be generating duplicate content. Without 301 redirects from each old post to its corresponding new post, your old posts will almost certainly be seen as the original version and outrank the new posts. And the new posts will be seen as duplicate content which is not a great way to start a new blog.
Aik Arutunian
0
0
Aik Arutunian Entrepreneur
CMO at Reinvently, Head of Marketing at Provectus
Yes, but we're talking about transferring old content to a new website, if I got it right. It's duplicate content that can raise red flags. My initial assumption was that the goal here is preserving some 'juice' from the old indexed content, and transferring it over to the new one.
Ray Sidney-Smith
2
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Ray Sidney-Smith Entrepreneur
President
The greater question for me is whether that content already exists on this charity's website. If so, you will need to put a rel=canonical link referencing back to the charity's website to that content, which means you *won't* get a benefit in the Search Engines. So you may be best not posting it at all if this charity has good authority and you're basically duplicating content that's on the Web already.
Doug Parsons
2
1
Doug Parsons Entrepreneur • Advisor
Principal at Parsons Etc
An old business adage: the way to guarantee failure in your new job,
is continuing to do your old job.

So often, someone gets a promotion/transfer. They're moving up, so they're becoming more important, meaning they were important before which is why they're being promoted.

And they never make the break,
they never FULLY enter into the new phase of their life,
and fail at both.

I think the tenor of the discussion thus far in this post is
** N * O **

Listen to the counsel for which you've asked.

What to do with your old posts, articles, etc.,
I will not attempt to answer,
but they have NO place in your new venture.

Good luck!
Let us know how your new venture turns out.


Jamelah Henry
0
0
Jamelah Henry Advisor
Recruitment Head at Something New Staffing & Training Services LLC
I ran into a similar issue. I'm a blogger and post my material to all Social Media sites. However, my website does not have a blog tab on it. I'm going to revamp it and want to include my previous blogs. Thus far, I have close to 50 and don't want to put them all on at once. I decided to publish my new material and old material at the same time. Maybe post 1-2 blogs a week (1-new 1-old) Blogging takes a lot of work so to have other published posts that you can use would work to your advantage as far as time.
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