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How to find regional partners in other countries?

I am CEOof smarttouchpos.eu - SaaS POS software for restaurants. We have good traction in our country. But I want to open new markets. I want to find distributors in other countries. They would make sales and support in their country and get 50% of sales. Any ideas where to find such people, companies? Maybe some sites? I tried to make mailing to companies with similar business but no result. Thanks

7 Replies

Theresa Marcroft
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Theresa Marcroft Entrepreneur
Marketing Strategist / CMO / Interim VP Marketing
hi Yevgeny,
I spent five years doing this all over Asia and Europe. Here was my approach:
prioritize all your potential target countries outside of U.S. based on potential market size. Then I would go through the list of countries and find distributors or reps or resellers in my industry. [Most of them (if not all) will have a web presence. If they don't, you may not find much business with them anyway]. You'll want to point them toward the part of your company's web site that has your partner program outlined (mentioning available co-marketing funds and other marketing support) and a link to your password-protected partner portal, which they will not be able to access yet but they want to know that you have one. I would not say up front that they get 50%: they might consider that low if they are doing the marketing, sales and support. Also, in your initial email, be sure to include a quote from one of your U.S. distributors talking about their success and/or your partnership with them ... some kind of testimonial.
Also, do you plan to visit them in person to train them? If so, you'll want to include that, too.
Hope that helps.
Theresa Marcroft
www.Market-Savvy.com/
Ed Jeffers
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Ed Jeffers Entrepreneur
MD at EDGE +
We would be interested. Send me an email at [removed to protect privacy]. Regards, Ed Jeffers Sydney Australia Regards, Ed Jeffers 0404 835 176
Robert P. Moore Bernardos
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International Senior Manager. Helping companies with change & transformation & overcome challenges
Yevgeny, please correct the link provided, it doesn't work.
Please contact me, as i have many contacts within Europe, South America and Asia.
Terry Cross
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Terry Cross Entrepreneur
Angel Investor & Early Stage Advisor
Your link is not opening in the US. Terry Cross
Yevgeny Balter
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Yevgeny Balter Entrepreneur
CEO at Smart Lab (SmartTouch POS)
Fixed url name, sorry
Sergei Khramtsov-Templar
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Senior Partner at Noblesse Oblige Productions Inc.
Hi Yevgeny, are you in US? what's the fixed link? It didn't work I've just tried it.
I would be interested to assist
Yevgeny Balter
0
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Yevgeny Balter Entrepreneur
CEO at Smart Lab (SmartTouch POS)

No, our company located in Ukraine. site is smarttouchpos.eu

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