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Would you move your company blog to Medium?

I'm sure you've seen that Medium has gained popularity and now offers ways to monetize (although more for bigger publishers). I've seen several companies moving their blogs to Medium and wondering if this has worked for anyone here or not worked - would love to hear the good and the bad.

27 Replies

James Hipkin
1
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James Hipkin Advisor
CEO, Managing Director at Red8 Interactive
Why? What's wrong with what you are using now?

Change isn't always a good idea. More often than not it's the result of boardroom boredom. If you are having issues with what you have now, explore how to make this better. Beware the shiny new thing :-)
David Bloom
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David Bloom Advisor
Editor, Writer, Communications Strategy, Social Media
We've used posts on Medium and LinkedIn (crossposted) to elevate visibility for CEOs of some clients. It's been useful as part of a broader thought leadership effort in content marketing to build awareness of companies, their leadership and issues in their industries. Different, slightly, from what you're asking, but pertinent. For publishers who've shifted over to Medium, they only just announced a big initiative here to reach out to smaller publishers, backed by another $50 million in investment earlier this month. Medium has a lot of attractions, but the secondary question to ask is whether there are ways for a publisher to also leverage recent announcements at Facebook to drive readership there as well. Lots of complications for publishers trying to find both audiences and revenues right now. All the best, David Bloom [removed to protect privacy] Fabric Media c) [removed to protect privacy] @davidbloom ------- "Words are, of course, the most powerful drug used by mankind." - Rudyard Kipling
Edward M. Yang
1
0
Edward M. Yang Entrepreneur
Managing Partner at Firecracker PR
Coincidentally I just read this article today on the topic: http://startupsummit.co/finding-a-new-medium/

I've been considering the same thing.

The benefits of having a blog on your own site is having a positive impact on search engine rankings for long form content, long tail keywords, keeping people on your site.

Medium has a benefit of a growing readership, along with interesting tools that make blogging more interactive and productive.

In a perfect world, I'd suggest doing both.
C.K. Sample III
4
0
C.K. Sample III Entrepreneur • Advisor
Chief Product Officer at YouEarnedIt
If you have an existing blog with existing traffic, I wouldn't move to Medium, although I would cross-publish key posts that would be of interest to Medium audience there and link back to original on your site. If it's a new blog, I think you could make it Medium powered (again, if what you will be posting would be of interest to that broader audience you are trying to catch), but still cross publish the posts to some place where you can retain all the data in case Medium ever goes away or is acquired by Twitter and changed drastically / ruined.
Frank Watson
2
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Frank Watson Advisor
Co Founder at Kangamurra Media
given Google owns Medium it could be worth checking out
David Bloom
2
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David Bloom Advisor
Editor, Writer, Communications Strategy, Social Media
Google doesn't own Medium. Google owns Blogger, which was co-founded by Medium's founder Evan Williams and later sold to Google. Williams also was a founder of Twitter and served as chairman and CEO. He went on to found Medium, some say as a "medium"-weight blogging platform between what is offered by Twitter and Blogger (or a heavy-duty CMS such as WordPress). There's a bit more here, and you can follow the bread crumbs back for the rest of it. https://en.wikipedia.org/wiki/Medium_(website) All the best, David Bloom [removed to protect privacy] c) [removed to protect privacy] @davidbloom ------- "Words are, of course, the most powerful drug used by mankind." - Rudyard Kipling
Kelly Manthey
2
0
Kelly Manthey Entrepreneur
Global Chief Strategy Officer
May find this useful. We are considering it. https://medium.freecodecamp.com/we-just-abandoned-our-blog-for-medium-you-probably-should-too-33e742a1d49#.men2lsrsk ---- Sent from my iPhone
Susanna Rantanen
1
0
Susanna Rantanen Entrepreneur
Entrepreneur | Organizational Culture | HR Tech | Employer Branding | HR Marketing
I wouldn't move it to Medium all together, but we are also doing what David Bloom mentioned: crossposting to to Medium and to Linkedin. Not all of the posts, but selected posts. We do this to expand visibility beyond our own immediate followers. I was also invited to publish posts to one specific themed publication on Medium which has thousands of followers which furthermore expand our audience. I recommend crossposting.
Eric de Fontenay
1
0
Eric de Fontenay Entrepreneur
Founder at MusicDish*China 独立小炒, Yaogun (Chinese Rock) Advocate
I would like to note that Medium has recently been blocked by the Chinese government, for anyone interested in that market. If you are interested in that market, you should be using local web and mobile platforms which we can help you set up and manage.
Josh McCormack
0
0
Josh McCormack Advisor
Owner, InteractiveQA - Marketing, Web Dev, Testing, Data & Market Analysis
Great perspectives here. C.K. & Susanna, to name a couple. Running a blog yourself requires some technical skills, as well as the content creation, and then - getting people to read it. The last item is the huge one. If your goal is to spread awareness of who you are, to get people to read what you have to say, it's a great option. There's a sense of objectivity when your content is on Medium. It has more cache. And it simply does a good job of getting traffic. If you already have a functional blog, I agree, us that and crosspost when appropriate. If you're starting out from scratch - seriously consider just using Medium. And considering I make money setting people's sites up, and this could lose me money, you should really listen.
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