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How important is it for your Facebook URL to match your company name exactly?

When we started our company, the facebook URL that matches our company name exactly (facebook.com/tinkeringlabs) was not available. So we used something close (facebook.com/tinkeringteam).

I recently found the person who had set up fb/tinkeringlabs, and he has given me control of that URL. So we could, in theory, move.

But, if we move to the /tinkeringlabs URL, we will have to get our audience to move, and for sure there will be some drop off. What do you think, is it worth it?

7 Replies

Jeff Diamond
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Jeff Diamond Entrepreneur
Digital Marketer | Entrepreneur
I am fairly certain that Facebook allows for a one time Page Merge. You need to do a little digging but what you do is take the FB URL that you have built up the audience and then merge the FB URL - to the FB URL of your company name. Performing this function you take your audience with you and no drop off
I helped a client with this over a year ago, I believe this is a self service tool.
Once you do it though, no turning back so have to make sure you are executing everything correctly.

Do a little digging around transfer Facebook page / url.

Good luck!
Joshua Thompson
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Joshua Thompson Entrepreneur
Director of IT at Mires, Ran, Clark & Associates
Facebook allows you to merge accounts, as long as you manage both; so you are able to migrate the the new URL without having to "loose" any fans.

FB may require you to confirm association with the brand name, which you can address with any official documents.
Matt Brocchini
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Matt Brocchini Entrepreneur
Chief Product Officer, Entrepreneur, Tinkerer
Hey Founders, thanks for the replies, and you are right it is now possible to merge pages, and we will not loose any fans. We do lose all the content from the old page, however, so we'll have to recreate what we care about at the new page... but that is much more manageable. Thank you for the info.
Edward M. Yang
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Edward M. Yang Entrepreneur
Managing Partner at Firecracker PR
In cases where a merge is not possible, my opinion is it doesn't matter what the Facebook URL is. People will find your page through social media links, Google or searches within Facebook.
Michele Mehl
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Michele Mehl Entrepreneur
Excy founder and CEO
Create a new domain and just re-direct it. Super easy. www.tinkeringlabs.social. You can see ours at www.excy.social (we have a main landing page, but you could just point it to Facebook if that is your preference)). I've done this on many fronts (it's also easier to remember). We've done the same for our user guide (www.excy.guide), videos (www.excy.video) and more. There's no SEO penalty for re-directing. We bought ours at www.name.com. Good luck.
Michael Weiss
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Michael Weiss Advisor
Digital Strategist, Presentation Coach, Digital Marketer, Storyteller
Exactly Michele - a redirect will work - I wonder if Facebook offers a redirect.
Ciara Pressler
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Ciara Pressler Advisor
Marketing & PR Strategist | Business Author, Speaker, Media Guest Expert
Hey Matt! You can combine two pages (and their respective audiences) on Facebook.
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