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How to reach groups of users that know each other for the beta of our social investing app.

A little background on my app called Grain. The goal is to help millennials invest in what they know with who they know. We accomplish this with (1) a social aspect that lets you share ideas and trading activity with Facebook friends and (2) a discovery engine where users can find stocks and funds based on familiar concepts and keywords (e.g. - search "wearable tech" and results are Fitbit, Apple, Samsung, etc.).

Right now you can only interact with Facebook friends (investing with who you know). For our beta we want to onboard groups of more than 10 people that already know each other. We are already starting to reach out to university investment clubs. How else could we find and reach similar groups?

3 Replies

Henry Gewanter, FCIB, FCIPR, FIDM, MCIM, FRSA
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Managing Director, Positive Profile Limited
I just hope you also use words like "food", "stores", "energy", etc. - or else they'll all end up with a portfolio of trendy stuff whose shares may not do too well!

As for reaching out to similar groups, secondary schools would also be a good hunting ground for you: many now run courses in personal finance and some run business clubs.

Kind regards,
Henry
Anthony Miller
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Anthony Miller Advisor
President & CEO at millermedia7
First off, love the idea. Investing and money managing/payment gateways can be highly lucrative, and have been exposed as a disrupt-able industry for the last few years. If you can create a knowledge center of how successful people manage their money this would be highly valuable for the novice first time investor. I would also try and open this up to more social groups i.e. Linkedin, twitter. I'd be happy to talk through this further if you're interested. Good luck!
Josh Levitan
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Josh Levitan Entrepreneur
VP, Product & Marketing at AIR.TV
Encourage people to sign up and tell them that they can get more/better investment ideas by inviting their friends as well and asking them to send invites via Facebook social sharing. Once you have them in the system, you can periodically ping them to login or complete a profile or invite friends.
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