Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

Blog SEO

Are any blog platforms better for SEO than others? I want to use a 3rd party blogging platform (e.g. Tumblr, Wordpress, etc) and host it on my own subdomain.


14 Replies

Juston Brommel
2
0
Juston Brommel Entrepreneur • Advisor
Growth Strategist & Advisor to CEOs
Tumblr or pinterest if you blog images. Otherwise wordpress is typically better, and much more flexible for themes, etc.
Fahad Siddiqui
1
0
Fahad Siddiqui Entrepreneur • Advisor
Startup Founder
Technically, you should be able to get the same value of out most, but I prefer wordpress because of the number of plugins available that help you with SEO.
Tim Kilroy
1
0
Tim Kilroy Entrepreneur • Advisor
Analytics - LTV - Boosting Profits - Digital Marketing
Wordpress is easiest and the self-hosted versions are essentially a full CMS that you can run your entire site from, if needed- and host it in a folder www.yourdomain.com/blog rather than blog.yourdomain.com if you can - it makes some difference.

From an SEO standpoint, the platform doesn't really make the difference - it your content and social presence that drives the best opportunities.
Hayden Tay
4
1
Hayden Tay Entrepreneur
Marketing and Customer Success Manager at ChargeSpot Wireless Power
Depends on your audience. Wordpress has stronger built-in/plug-in SEO capabilities. Tumblr has very powerful built-in social sharing if you're aiming for their demographic (young, visuals, pop culture etc.). I've personally found Tumblr weaker for SEO though.
Tim Kilroy
2
0
Tim Kilroy Entrepreneur • Advisor
Analytics - LTV - Boosting Profits - Digital Marketing
Hayden Tay, Tumblr is generally weaker for SEO because of the content that is shown (shared images, etc) rather than a fundamental weakness in the platform. But Mike Preuss, just use wordpress - it is easy to use and there is a vibrant developer community around it
Paul O'Brien
2
0
Paul O'Brien Entrepreneur • Advisor
Tech Economic Development and VC CMO
3rd party platform generally isn't the way to go if you mean a hosted version like Wordpress.com or Tumblr. Yes, Tumblr ranks well, so does blogger.com. But SEO is not a thing that is just on or off; it fact, the term is increasingly misleading as Google has enhanced it's engine so much that how you rank is primarily determined by only unique/quality content, social validation, and other's content on your behalf. Successful SEO is really just a matter of it being part of your company culture... good UX, developers who always consider the implications of what their doing to searchers, good PR/BD, content marketing, and business intelligence (by way of key word intel - easily done through Google Trends of Adwords).

So why not have a 3rd party hosted platform? Because it isn't your domain. If your business is on domain.com and you set up a blog on tumblr or domain.blogspot.com, etc. you aren't building and leveraging your businesses domain equity. "Can't I just use the paid version to have it live on my domain?" Yes, but no. It's still not yours and at the end of the day, you don't control 100% of the experience to ensure it's consistent with your business model... for example: being able to reduce bounce rates by having a custom blog UX that draws the audience further into your business, optimized by multivatiate testing. What does testing and conversion rates have to do with SEO?? Everything: SEO isn't a thing anymore, it what happens as a result of doing things online well. Bounce rate is one of the most significant factors determining where you rank.

Set up your blog on Drupal, Joomla, or WordPress CMS (not the hosted version - download it and install it on the same server as your businesses' website - NOT a subdomain!). Frankly, I'm being generous in referring to Drupal and Joomla - set your blog up on WordPress. 60% of the internet isn't wrong.

Want the easy way to do it? Check out http://wpengine.com
Upload a theme you love from ThemeForest.net

Install these plugins (for SEO):
Redirection
All in one SEO
Cynthia Schames
2
0
Cynthia Schames Entrepreneur
Founder & CEO, AbbeyPost
I personally love WordPress with Yoast SEO plugin. We're using it and driving really good organic traffic.
Ryan Singel
1
0
Ryan Singel Entrepreneur • Advisor
Founder at Contextly
Wordpress has very good SEO plugins (as Cynthia mentioned, Yoast is good), and you can easily host it on a subdomain or a folder, even if you don't install it yourself.

My company Contextly, which [self-plug here] does awesome content recommendations for publishers and company blogs, uses WPEngine to host and take care of updates, etc. We have the blog running on http://contextly.com/blog.

You just need a little Apache magic to get it onto a folder, rather than a subdomain.
Roy Peleg
0
0
Roy Peleg Entrepreneur
Founder & CEO at AppendAd
I would recommend Wordpress without hesitations.
Toren Ajk
2
0
Toren Ajk Entrepreneur
Digital Marketer
I agree with both Cynthia and Ryan, self-hosted Wordpress with Yoast SEO http://yoast.com/wordpress/seo/ plugin as your base is the best way to go for SEO. That said SEO in competitive markets is 80% links and 20% on page factors (your actual site).

Wordpress with Yoast gives you a good framework for the on page rankings but you still need to determine the best keywords to rank for, integrate them correctly into the content (keywords in the title tag is still the number 1 on page ranking factor), setup your categories/navigation correctly, etc. Then you need to create/promote your optimized content in order to get/attract links.

Simply picking a platform and putting up content won't help you much unless you have a full marketing plan to reach your goals. SEO isn't rocket science but it also requires more thought and effort than most people realize.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?