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Corporate messaging needs a refresh with expanded product line - recommendations?

We've been pretty successful with our first product in market over the last 1.5 years and are now bringing to market a new product that is a substantial extension to our vision. Does anyone recommend a consultant or very reasonably priced agency who can help us with revisiting our corporate (and potentially product level) messaging from the tagline down to value propositions by customer?

We're ready to do much of the legwork, but want some expert guidance to make sure we don't get stuck in the weeds & can resolve differing opinions across the team.

Also, any advice as we go through this process?

We're a B2B enterprise software security product based in the SF Bay Area.

26 Replies

Mike Maney
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Mike Maney Entrepreneur
Global Brand and Communications Executive
Surag, I built part of my communications consulting practice on just this need. Take a look (maneydigital.com ) and let me know if you'd like to talk more. Mike
Lieba Golden-Koulendros
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0
Brand Distiller and Brand Namer
Syrah, I'd be happy to discuss this with you and deliver a solution. It's often very difficult for internal teams to evaluate messaging or tagline options without an outside consultant. Please let me know if you'd like to speak in the coming week. This is precisely what I do. Best, Lieba Sent from my iPhone
Brian Creath
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Brian Creath Entrepreneur
President at Cohesion. | The Brand Agency
Surag,

Our firm, Cohesion, is focused on corporate brand architecture & messaging. Here is a link to our site: http://cohesioncompany.com. Here is a link to our process:http://cohesioncompany.com/about/what-we-do/brand-architecture. Just let me know if you'd like to discuss.

Best,
Brian

******************************
Brian C. Creath
President
Cohesion.
[removed to protect privacy]

**************************************************
A MARKETING DIRECTION COMPANY.
Since 1999, Cohesion has been helping
organizations throughout the country
develop stronger brand and marketing
direction - whether the organization
currently has a marketing staff of 50,
a network of outside agencies, or no
marketing resources at all.


Manuel Pacheco
0
0
Manuel Pacheco Entrepreneur
Marketing & Advertising Solutions
Surag,
What is your product target market?
Manu
Robert Todd Felton
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0
Helping organization do more with Clarity
Hi Surag,
We'll throw our hat into the ring too. We're a unique strategy and branding agency with training and capacity-building chops as well. We're Clarity.

Thanks for considering,

Todd
AKBAR JAFFER
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AKBAR JAFFER Entrepreneur
Enterprise Software Product Marketing and Marketing Technology Executive
Hi Surag,

I have years of experience helping both B2C and B2B companies with their overall product strategy, positioning, messaging, pricing, and overall branding. I am happy to chat with you at your earliest to see how I can help.

Regards
Akbar
Chicke Fitzgerald
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0
Chicke Fitzgerald Entrepreneur • Advisor
Game Changing Strategist, Advisor & Technologist | Board Candidate | Zigging where others Zag
I have 20 years experience advising companies that sell or leverage tech to marry buyers and sellers. If you have a B2B aspect of your product, we specialize in B2B.
Rod Swanson
1
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Rod Swanson Entrepreneur • Advisor
Managing Director at Swanson Consulting LLC
Hi Surag,

Brand communications was one of my responsibilities at EA for years. I just met yesterday with Phil Batatt founder of Brand Zoo http://www.brandzoo.com. I hired Phil to work with EA when he was a senior strategist at Landor Associates. Brand Zoo delivers decades of brand communciation experience with a new collaborative and nimble process. Well worth your time to contact them.

Best,

Rod



Steve Shapiro
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0
Steve Shapiro Entrepreneur
Managing Partner at eHealth Ventures LLC
Surag: I can recommend Marv Steigman, CEO of The Steigman Group. He has extensive experience in technology branding for more years than he would want me to say. Not sure if you are based in India, but Marv lived in India in the late 1990's running a cellular phone company. His email is Marv@steigman.com Good luck.

Steve Shapiro
0
0
Steve Shapiro Entrepreneur
Managing Partner at eHealth Ventures LLC
Surag: I can recommend Marv Steigman, CEO of The Steigman Group. He has extensive experience in technology branding for more years than he would want me to say. Not sure if you are based in India, but Marv lived in India in the late 1990's running a cellular phone company. His email is Marv@steigman.com Good luck. Steve Shapiro
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