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What are some inexpensive ways to put together a high-quality video?

I need one for my startup's website. I'd like something with that modern feel, personal, crisp, exciting. I don't want to spend much on it and it doesn't need to be very long either. so I'm hoping there are some clever ways to put something together that feels good

30 Replies

Lucie Newcomb
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Lucie Newcomb Advisor
Global Marketing & Business Development Leader | Founder| Strategist | Board Member | Advisor | Trainer | Diplopreneur
Take a look at Gloopt!. Great luck!
Philip S. Miller
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Philip S. Miller Entrepreneur
Founder at Hempies™ Paper Inc.
It all starts with a script.
One minute per page.

The rest works itself out so easily. Use iphone. Use Stills. Use Voice Over. Keep it simple. 30 years experience and that is the recipe.
Clifton Pugh
1
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Clifton Pugh Entrepreneur
3D Designer
I would start with some stills consisting mostly of text and colors that gives you the look and mood. From there I would do a google search words that singularly capture the purpose of the video, find a few images that capture the either capture the mood or invoke the desired response. These alone would give you a decent framework and a bit of coherency to start. From there its about adding your motion, video, etc. which are more specific to each circumstance. If you are doing it yourself, I would suggest finding a video you like and try to emulate it as much as possible. If its for a startup I would look to one of the more established players in the given field for a model.
Leo Lam, PhD
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Leo Lam, PhD Advisor
Product development executive, serial entrepreneur and Angel Investor
Agreed with Philip.

The biggest part is the script. For your purpose, a concise, accurate script that makes clear the value proposition of your offering. A good use case could also be helpful.

You should test the script with your potential audience and see how it resonates.

After that, you can either DIY with Stills and voice over or do simple video with voice over. It's easy to do it "cheap", it's not easy to do it "well". "Well" comes with a well-tested and well thought out script. But well also doesn't mean "expensive", it's a matter of thoughts.

You can also spend a small amount of money with services like VideoIgniter (they create animation videos to explain service offerings, great team).
Andy Collen
1
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Andy Collen Advisor
Producer, Director,Owner, Happy Trails Animation
You could always try this...http://www.mactrast.com/2014/05/adobe-debuts-voice-ipad-animated-video-stories-app/
John Naylor
2
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John Naylor Entrepreneur
Independent Media Consultant
Here are some resources:

www.bensound.com - royalty free music for the backing track. You just need to acknowledge use and put a link to the site in the credits.

Use a pro voice over artist. These can be found on the web at $30/hour. I use a friend in the biz, Tom T Morse who has a basso profundo register that lends gravitas if that's what you're after. I'd be happy to connect you if you want.

Write a script. I use a 3 column table in word or excel with the script sectioned into boxes in column 1. Column 2 describes the main action to match the script - each should be a single shot. Column 3 describe any graphics or titles or effects that happen over the main content.

Once you've got this far, you've got a plan that can be executed.

In terms of quality, honestly, the movie capabilities of today's smartphones far exceed anything that George Lucas had available when shooting Star Wars and could be good enough.

Good luck!

John




CJ Silberman, J.D. PRODUCER
0
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Owner at Money Tree Financial
Lighting and excellent sound is critical. Im a professional producer. We charge about 900 for a two minute fully edited film exclusive of actors. CJ Silberman.
Victoria Cabrera
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Victoria Cabrera Entrepreneur
Marketing Coordinator at Patxi's Pizza
Lots of discussion on this topic already - so would recommend doing a search on FD before posting. Here's one >>http://members.founderdating.com/discuss/672/Recommendations-ob-the-best-creative-video-producer-for-a-promo-video
Erick Calder
0
0
Erick Calder Entrepreneur
Solutions Architect at Union Bank/MUFG
wow. that's a lot of great feedback. thanks everyone, I'll be looking into all the great suggestions
Allison Bliss
1
0
Allison Bliss Entrepreneur
Marketing & Communications Agency for corporations,Marketing Coach for small business
All above ideas are relevant, but only part of the big picture! Check out an affordable video with dual TV/VideoDirector and Marketing Director to ensure your message is delivered in the best way to compel your audience -

with the style that works for you,
best script or storyboard,
lighting,
sound,
photography,
graphics,
motion graphics,
editing,
music mix,
on-camera coaching
or whatever tells your story/demo. If you haven't made hundreds of films, tv shows or videos, you may be just frustrated doing it yourself. Check out this service

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