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How to beat the chicken-and-egg situation in a new B2B marketplace?

I am thinking of pre-populating the marketplace with information on pre-selected buyers and sellers using web crawlers and then having a mechanism for these buyers and sellers to promote each to the other by showing new product launches, new product features, new business directions etc., again using web crawlers.My assumption is that this will promote a community environment between the buyers and sellers and get the initial traffic started. Let meknow your views.

5 Replies

Vineet Rastogi
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Vineet Rastogi Entrepreneur
B2B: Cashless Marketplace! HealthCare ! Give me your surplus inventories NOW!
Trial need not be delayed. You will get an original insight.
Rakesh Malhotra
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Rakesh Malhotra Entrepreneur • Advisor
Founder & Chairman: Luminous Power Technologies , Founder : SAR group, Livpure, Livguard & Ncubate Capital
a quick deployment should get you real insights. having some curated buyers and sellers simultaneously can bring out a deeper understanding and learnings for scaling up with confidence.
Andrew Lockley
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Andrew Lockley Advisor
Investor and strategy consultant
Concentrate on a niche to start with. Get suppliers on first. But before that, interview buyers to see if you're really solving a problem for them. A
Nitin Chadha
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Nitin Chadha Entrepreneur
Innovate on Intel. Love for the game. #beers #burgers #beach #noBS
A POC/pilot can be done to see if the engagement is meaningful. For this start with a medium popular category.
Piyush Nigam
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Piyush Nigam Entrepreneur
MD at The Ark Marine Solutions
Very tricky problem to solve and must say an innovative idea to solve it. Some points to be careful about:
1) Be sure that the buyers are happy to take their requirements public (or to another site). Sometimes even the site that currently hosts the requirements might have objections to being crawled
2) In case of matches (buyer and seller) woudl you be emailing them both - be careful about getting some optin from each of them prior to emailing them the opportunity to transact.
3) Would recommend emailing the people being listed on both side of the market in advance and as soon as you list their information and provide them an easy to execute opt out option
4) And then there is the regular challenge of doing too much for free at the start making it difficult to bill the same later...
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