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How to best Promote Local Events? FB? Twitter? Eventbrite? others?

I've been trying to use social media (mostly Twitter & Facebook with paid boosts) but with little to no success. For example, my paid ad reached 2,600 people, but so far just one person signed up for this important and free seminar: me. What other promotion tools should I explore? Eventbrite? Others? Radio & print ads seem overly expensive.

FYI... The recurring free event is about the need for better sleep, the many things that get in the way of sleep, and thevarious personalized treatment options we offer. While it's an educational event, we do intend to use it to introduce people to our sleep center products and services. Everyone wespeak to personally is interested, especially entrepreneurs with lots on their minds, but generating interest online has been a challenge. Thanks for your reply.

20 Replies

Tom Matzen
4
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Tom Matzen Entrepreneur
Entrepreneur, Business Golfer, LION (15,008+) International Speaker, Founder of Strategic Alliance Summit.
Hi Wayne, We do a ton of this, suggest that you have people grab a free gift first, and on the landing page (ie thank-you page) offer the webinar as a deeper dive This way you get higher opt in on the first, and done right 30-40% of those sign up for your webinar Tom Ps email if you'd like to see some samples
Chuck Bartok
0
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Chuck Bartok Entrepreneur
Marketing and Sales Manager at MD Building Systems of Florida, Inc
First of all Tom's suggestion is spot on.
I could not see behind the curtain...
My question is was the ad targeted to your geographic reach.
How far out from Seminar did you target?
Henry Gewanter, FCIB, FCIPR, FIDM, MCIM, FRSA
0
0
Managing Director, Positive Profile Limited
If the seminar is any good, why not try a public relations campaign in the local press? Free coverage in an article is both cheaper and more effective than advertising.

Kind regards,
Henry
Kyra Reed
2
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Kyra Reed Entrepreneur
Digital Marketing Consultant, Cannabis Marketing, Social Media Training and Educator
First...STOP doing boosted posts. They don't work. If you run an ad go through your Power Editor, otherwise you are wasting money. Ads do work, as long as the copy, photo and target of your ads is right. I suggest signing up for the newsletter of an ads specialist. I like Adrienne Richardson. Second, it depends on where your audience hangs out. For example...just because Twitter works better for one company doesn't mean it will be the case for you as well. Facebook ads really are the best for reaching a large, targeted audience. If you are only targeting your followers, hit them up on all your platforms. I also suggest that you seek some professional assistance to help you get a strategy in place so that you aren't wasting your time and money trying to do it on your own. A good strategist will set you up with a plan you can execute on that will cut out some of the wasted money and effort on things that don't work and maximize the time you do spend for the best results. Good luck!
David Albert
0
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David Albert Entrepreneur • Advisor
Founder & Principal at GreyGoo
I'd suggest checking out "Launch" by Jeff Walker. It's a great book and right inline with launching things like webinars/seminars/courses, etc.
http://www.amazon.com/Launch-Internet-Millionaires-Anything-Business/dp/[removed to protect privacy]/ref=sr_1_1?ie=UTF8&qid=[removed to protect privacy]&sr=8-1&keywords=Jeff+Walker

Once you get past all Walker's hyperbole, and get into his launch plan, it's well plotted and I'm sure it will help open your eyes to tactics you can employ. It's also a pretty quick and easy read.
David Albert
0
0
David Albert Entrepreneur • Advisor
Founder & Principal at GreyGoo
Looks like the link got messed up. Just search "Jeff Walker" on Amazon and you'll find it...
Pradeep Mohan
3
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Pradeep Mohan Entrepreneur
Business development & Client Account manager, Customer experience lead.
Hey Wayne,Would suggest not to mix knowledge with product sales through the event. People tend to be cynical and would see the seminar purely as a sales promotion. If the seminar is helping people sleep better, focus on just getting that right.Good luck
Wayne Caswell
0
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Wayne Caswell Entrepreneur
IBM Market Strategist, Futurist, Consumer Advocate, Entrepreneur
Tom, Thanks for the free gift idea. I'll try that and already know what to offer.

Chuck, By filtering the ad to 20-mi radius, $75+ income, female, age 35+, with any of these interests (sleep, stress, insomnia, and a few others), it reached 2,600 people. I would have thought it was targeted enough to get more interest. As to how much lead time I gave, it was about 6 days, and FB spread the ads out over that timeframe. 'Not sure if that's too much or not enough lead time. 'More experiments to do, I guess. But thanks for your reply.

Chuck Bartok
0
0
Chuck Bartok Entrepreneur
Marketing and Sales Manager at MD Building Systems of Florida, Inc
The suggestion above from Kyra is well taken. Use the power editor more.
After looking at the ad, Event, again I really wasn't "excited"...
Not being critical, but I felt less compelled to attend.
Possibly drip post information relevant to these meeting a week or so before to create enthusiasm?
Wayne Caswell
1
0
Wayne Caswell Entrepreneur
IBM Market Strategist, Futurist, Consumer Advocate, Entrepreneur

GREAT ADVICE. Thanks for all of your responses. Here's a summary so far:

  1. 1. Offer a free gift (our "70 Tips for Better Sleep" white paper). At landing page, give thanks, promote monthly newsletter, and/or extend invitation to seminar, possibly with another free give (orange nightlight) for attendees.
  2. 2. STOP boosting posts, and instead use FB Power Editor. I'll start watching their educational videos today.
  3. 3. Solicit professional digital marketing help to craft a more effective plan.
  4. 4. Order & read Jeff Walker's book, LAUNCH.
  5. 5. In an educational seminar, keep sales pitch to an absolute minimum. 'Probably OK to say "sponsored by... with description of what they do and how to engage them."
  6. 6. Launch a PR campaign, pitching an article about the events and the value offered.
  7. 7. Current ad posting was not exciting/compelling enough. Consider drip mentions of upcoming event a week or so before, to ramp the excitement and encourage comment.

I'll add to this list if addition ideas come in. Again, thanks for your time.

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