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Can someone please share a "what are all the components of marketing" infographic?

As I'm building a marketing plan for a startup, I'm looking for a simple graphic or info-graphic that highlights (and even defines) all the components you need when building a marketing strategy. (SEO/SEM, Events, Brand, Web, Assets, SWAG, Message, etc) Simple is best. Less jargon and more authenticity.

12 Replies

Gil Katz
3
0
Gil Katz Advisor
Co Founder at ComicReply
We wrote a dense diagram and put a draft at http://www.comicreply.com/digital-marketing-101

John Daus
0
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John Daus Advisor
Consultant
Julie - Here is on from BlueFountainMedia that covers the strategic elements: http://www.bluefountainmedia.com/blog/10-marketing-strategy-elements-you-need-for-a-website-launch-2/ Regards, John
Anthony Miller
1
0
Anthony Miller Advisor
President & CEO at millermedia7
This is all you'll need
Christine Musso
1
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Christine Musso Entrepreneur • Advisor
Senior Director Marketing Effectiveness at Sanofi
Hi Julie - any marketing strategy should be built around the core consumer - what their needs are, and how your product/service fulfills their need and the brand objectives at a particular point in time. The executional tactics should then flow from there - not all brands or products/services require the same marketing elements and tactics, it's really about understanding your target and the role your product/service and brand play for that target and then defining what you should say (your message), where you will say it / engage in the conversation (the mediums), and when it makes sense to build those interactions (timing and context). There is no one size fits all. John's link is a good start but depending on your product/service there are many more considerations than web and of course all execution must be grounded in a strong foundational brand equity definition as consistency is important. Good luck
Diane Castro-Eschenbach
0
0
CEO Meet Me Next, Co-Founder and CMO at Sands Technologies
One of the simplest infographics for startups can be found here http://cdn.geekwire.com/wp-content/uploads/startupmarketing.jpg
Cheers,
Diane
Julie Trell
1
0
Julie Trell Entrepreneur
Consultant: Corporate Philanthropy, Enterprising Educator, Creative THNKr, Door Opener, Light Bulb Turner-On
Thanks all, so far for the responses (and I updated my question to add "please") :)

@gil - definitely dense -and helpful

@john - good for more detail on website launch (and general thoughts for all parts of thinking about marketing strategy in general)

@anthony - good resources for marketing tools

@christineThanks for your thoughtful comments - especially "not all brands or products/services require the same marketing elements and tactics."Its exactly what I'm aware of and what I'm looking for is something that highlights as many components as can fit in a graphic (the entire menu), and then see which ones are relevant and will provide the most value for our needs and go from there (pick and choose what will serve us best).

@diane - very simple graphic, thanks. Trying to figure out where "website/presences" should fit since I don't see it there.
Dax Castro
1
0
Dax Castro Advisor
Multimedia Specialist at WSP | Parsons Brinckerhoff in the USA
This is a great, comprehensive list of marketing parts and pieces. I have it printed out on my wall. Keeps things 'top-of-mind.'
http://www.bizible.com/hubfs/Periodic_Table_of_Marketing_Attribution-Large-1.jpg?t=1457031618121
Deborah Baron
0
0
Deborah Baron Entrepreneur
Chief Strategy Officer at Align Matters
Echo Christine's comments, step 1 is getting a clear vision of your customers' needs and product/market fit. SaaStr has good resources, including this brief, high level article, CMO's Guide to Growth Marketing: https://www.saastr.com/the-cmos-guide-to-growth-marketing/.
For a a simple graphic for startup marketing see Geekwire - http://cdn.geekwire.com/wp-content/uploads/startupmarketing.jpg

Good luck and hope to see what you come up with!
Glenn Donovan
0
1
Glenn Donovan Advisor
Vice President of Sales (fractional)
Julie - Your question is too broad and too general to answer properly. A few thoughts for you:

- You ask for strategy and a plan. These are two separate things.
- A marketing stack is a third thing, and can be viewed operationally or technologically.

Without knowing whether you are talking about B2B or consumer it's also very difficult to make such recommendations. As for it being a startup, where is at in the journey of a startup? Pre-product? Do they have any paying customers? What is the price point of the product? What is the intended distribution channel for the go-to-market? What market segments are you going after?

Only then could I begin to answer your question, and even then I'm not sure I could add that much value. Fyi, if you are doing a consulting gig for a startup that is going to market, frankly, it's quite surprising that you would ask such a basic question. Isn't such expertise what you should be bringing to the table in the first place?


Andrew Lockley
0
0
Andrew Lockley Advisor
Investor and strategy consultant
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