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Brand name recycling

FDers:

I was working on a previous startup that has now been dead and buried for a few months. However, the name (and domain, social media accounts, etc.) would potentially be a good name for a product I am currently working on.

What are your thoughts on recycling that name? How long should I wait before using it again? What would be your recommended steps to erase traces of the previous name - business/market association?

Thank you.
Francis

6 Replies

Michael Brill
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Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
People have short memories... use it. Your online marketing efforts should push old references down pretty quickly as well. This assumes things didn't end really badly and publicly the last time.

Francis Pilon
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Francis Pilon Entrepreneur
CEO at Keiro / The Jibe
Valid points. Thanks for your input.
Cynthia Schames
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Cynthia Schames Entrepreneur
Founder & CEO, AbbeyPost
If the same people are involved, you could consider it a pivot. Otherwise, depending on the traction the dead startup ever achieved...well, maybe no one will notice or care. It's your property, I say go for it.
Francis Pilon
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Francis Pilon Entrepreneur
CEO at Keiro / The Jibe
Thanks for your input, Cynthia.
Jeff Lehmer
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Jeff Lehmer Entrepreneur
Cofounder in charge of Software Development at Vivos Software
The typical startup is lucky just to be noticed. If you only had thousands of users (or less) then no one will care. If you had millions of users then you will obviously have to deal with a certain level of customer confusion. Even then it is worth continuing if the domain and associated properties are really that valuable. I think the only thing holding you back would be legal and ownership issues with your previous partners. If this isn't a problem then I can see no reason not to proceed.
Francis Pilon
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Francis Pilon Entrepreneur
CEO at Keiro / The Jibe
Hi Jeff - Thanks expanding on Cynthia's comment.


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