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How can we design an attractive pilot for a franchise?

We are trying to design a pilot for our product. Are there some general tips for a design of the system? I would love feedback from people who have run pilot programs with companies before!!

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Ken Hollowell
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Ken Hollowell Advisor
Ken Hollowell President/CEO at Profran
I've been a leading franchise consultant for over 45 years, lectured for the FTC on franchising, an expert witness in franchise lawsuits and have consulted with well over 2500 companies on franchising.

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Peter Jordan
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Peter Jordan Entrepreneur
Revenue hacker for startups - journey to the $1 of revenue
Hi Lexi, The best method I know is to make sure your first version of product has features that your target buying customers is going to pay for. Look at your pilot as your MVP (minimal viable product). In some respects, there is more work that goes into understanding your paying customer than actually designing and building your product. From your vision of your product you need to validate the idea and then validate the required features. Peter
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