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Content Management Platform

I am building a content destination. What are my best options for a content management solution that will allow my writers and editors to add content, provide formatting and allow for advertisements that are already designed int the layout?

This needs to be able to scale as we add more content, categories and traffic.

Upon launch I expect to have over 500,000 unique visits to the site and will grow.

I am not looking to do this myself but either license and/or hire someone to create this for me.

Thank you.

18 Replies

Daniel Eberhard
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Daniel Eberhard Entrepreneur • Advisor
CEO, Koho
It depends largely on the format of information but if its text based, WordPress is a great initial option. It scales, handles traffic well, has well integrated permission settings and will allow you to onboard content generators quickly. Also, its free. If it ain't broke... Good luck
Stephen Peters
0
0
Stephen Peters Entrepreneur
Looking for the next challenge and opportunity
I do a lot of work in WordPress and it's been good to me and my clients. So much so that I'm not as up to speed on the alternatives as I used to be. Looking forward to what other people have to contribute.

Jordan, can you tell us more about your vision for this site?
Felix Thea
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Felix Thea Entrepreneur
Software Engineer
Off topic, but if you care to share.. how are you getting 500,000 unique visitors at launch?
Chris Lunt
0
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Chris Lunt Entrepreneur
VP Engineering, Consumer at GetInsured.com
Take a look at Pantheon:https://www.getpantheon.com/
Jonathan Vanasco
0
0
Jonathan Vanasco Entrepreneur • Advisor
Co-Founder at Aptise
We're building acloud based, business minded, vertically integrated publishing platform -- simple enough for anyone (ie, writers) to use, but designed for building out premium publishing. You can just focus on content, and we can handle everything else: infrastructure, industry best-practices , 3rd party plugins, audience growth tools, etc.

We're scheduled for a fall launch, but looking to roll out with some beta partners this summer. Contact me if you'd like to see a demo or meet up and just chat ( I noticed you're in NYC ); I'm free after the holiday. I know your space well: Iwas the CTO / Head of Product for TheDailyBeast / Newsweek , have advised a handful of premium publishers on Operations / Tech / GM.

Gaurav Sharma
0
0
Gaurav Sharma Entrepreneur • Advisor
Startupper
Wordpress.
Jordan Finger
0
0
Jordan Finger Entrepreneur
E-commerce, Digital Marketing, Ad-Tech, Customer Acquisition, Mobile Commerce
Jonathan, Your platform sounds amazing!! Yes, lets definitely schedule a time to get together after the holiday. Send me a DM. Jordan
Ryan Singel
0
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Ryan Singel Entrepreneur • Advisor
Founder at Contextly
I'd also recommend Wordpress. There's lots of support, big community, lots of plugins and themes, and plenty of hosting options from cheap and barebones to managed.

If you do go Wordpress, check out Contextly - we're an awesome content suggestion solution for publishers -- whether you are small or big. I was a writer and editor at Wired for a decade before leaving to run this full-time.
Juston Brommel
0
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Juston Brommel Entrepreneur • Advisor
Growth Strategist & Advisor to CEOs
Hey Jordan,

The platform decisions is premature until you map out your full feature list (requirements) and take into consideration the overall business strategy.

Your business strategy (biz model, revenue goals, go-to-market strategy, channel strategy, etc.) is just as important an input as your feature list - especially given the likelihood that you'll be building in iterative phases with key milestones that will empower future rounds of fundraising. Even if you've got funding in the bag, launching an MVP and scaling in a lean fashion is usually advisable in order to best tailor your solution to the adoption behavior of your customers and partners.

I usually only recommend a platform after these are identified, mapped, and tested against the thinking of my target market - or at least a mini-tank tank of peers.

If you're looking for some tangible advice, I'd be happy to dive deeper offline. I can also pull in a solution architect when/if the time is right.

Good luck!

Cheers, Juston
Lee Ann Guertin
0
0
Lee Ann Guertin Entrepreneur
Editorial Research Manager, Online Analytics
Have you tried Sharepoint? Sent from my iPhone
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