Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

Explainer video - real life video or animation?

I am in the process of making an explainer video, but I wanted to hear other peoples opinions on which ones work better? I would love to hear from people that have experience in making one, the other or both & what kind of data they have gathered on which method of video engages the users more/ leads to more sign ups.

Thanks:D

4 Replies

Thomas Buchan
0
0
Thomas Buchan Entrepreneur
Freelance Cinematographer
Hi Muamer,
I think it's more about how well the video or animation is executed. If you look at Slack for example, they have enlisted both approaches with great success because the messaging is so well done. One consideration is that animation might cost a little bit more...
Shyam T S
0
0
Shyam T S Entrepreneur
Helping Startups and Corporate Unleash the Power of Video Marketing
Hi Muamer

The following articles might be of help to you. The first article will help you in choosing the video type as per your need at this point in time and the second article will guide you in terms of the script for your video which is the most significant part of video making and the one that decides the fate of the video.

http://thestartupvideos.com/web-apps/12-types-of-explainer-videos-to-choose-for-startups/

http://www.bodeanimation.com/blog/a-perfect-guide-to-explainer-video-script-writing/





David Jacoby
0
0
David Jacoby Entrepreneur
Co-Founder at Hostfully

We just made an explainer video ourselves, and went through the same questions. Contrary to what Thomas said, I actually thought a cartoon / animation is cheaper than a "real life" video. My personal feeling was that animation is the safer route...it's hard to go wrong, but also hard to be amazing. A real life video, on the other hand, is risky: if done poorly, it could look really, really bad. But when done well, it's usually better than an animation.


We hired Pixel Valley Studio (http://pixelvalleystudio.com/) and it was a pleasure working with them throughout the whole process. They were involved in the initial brainstorming stages, gave great advice as to which option we should go with, and did a bang-up job creating and producing it. Very reasonably priced, too. I highly recommend them.


You can view the end result on our homepage, www.hostfully.com.

Thomas Buchan
0
0
Thomas Buchan Entrepreneur
Freelance Cinematographer
Reviewing Shyam's links, it looks like you can actually get some great, 2D animations executed relatively cheaply. It's likely best to chat to some local business associates and get some referrals. I would then contact a few of your top picks, let them know your goals and budget and request a proposal/pitch. If you are happy with their previous work, the proposal and the manner in which they communicate with you then you are likely in good hands.

If you want to work with a Canadian animation company I can recommend a couple folks but for live-action you're best to source locally.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?