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What new business roles and functions do you anticipate in Digital and eventual Virtual enterprises?

  • What new business roles and functions do you anticipate in Digital and eventual Virtual enterprises?
    • In general terms I break down the current model as follows
      • Executive Roles with Fiduciary Responsibilities
        • Board of Directors
        • Chairman
        • Directors
        • Treasurer
        • Secretary
        • Owner
        • CEO
        • President
        • SVP
      • Common/Traditional Functional Areas (ignoring actors and titles, e.g. COO, CFO, VP etc.)
        • Business Operations,
          • Marketing
          • Sales
          • Identity and Branding
        • Finance
        • Security
        • Information
          • Intelligence
          • Analysis
          • Data
        • Technology
          • Operational (capex/opex)
          • As Product (for resale)
        • Manufacturing
        • New Product Development / Research / Innovation
        • Production, Logistics and Distribution
        • Inventory
      • What corporate structures and functional area definitions will lead to a more efficient and agile Digital and, or Virtual Enterprise?
        I'm trying to understand what the changes might be between the traditional roles/actors in the Digitial Enterprise.

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Kevin Carney
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Kevin Carney Entrepreneur
Content Marketing Training and Consulting
With the advent of Content Marketing (aka Inbound Marketing) I'm surprised morecompanies aren't forming joint Journalism/Marketing departments where the senior guy is a journalist, not a marketing guy. Kevin Carney *Inbound Marketing University * kevin@InboundMarketingUniversity.biz [removed to protect privacy]
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