Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

A CMO's 100-day plan/framework for a SaaS startup?

We are a SaaS analytics business, have a handful of B2B customers and will investigate self-service subscription products. I'm putting together a 100-day Marketing plan to build momentum and structure, and am looking for a good template or framework. Welcome your suggestions!

41 Replies

Aleksandr Yarmolatii
1
0
Experienced in Motion Graphics, Design, Video Production and Automation
Hi Deborah,
What sort of plan?
I have some financial plans and models for startups and I'm happy to share.

Alex
Heidi Grunwald
1
0
Heidi Grunwald Entrepreneur
Deputy Director at Policies for Action: Research on Policy and Law in a Culture of Health
If such a 100 day plan exists for sales/marketing SaaS I'd LOVE to see it.
Sam McAfee
15
0
Sam McAfee Advisor
Building Popup Incubators for Corporate Innovation Programs
At Neo, we developed a 12 week process to go from concept to MVP. It included customer development and some degree of sales/marketing. It's very experiment focused.

Is that the sort of thing you need?

UPDATE: I'll take the upvote as a "yes". Here is an article about the process for one of our projects.neo.com/2015/06/15/the-story-of-spruce

I can ping you directly to chat about the framework in more detail. Anyone else want to discuss this offline in realtime, I'd be happy to. :)

UPDATE 2: Would also note that our work at Neo was derived from a variety of sources, including Steve Blank, Eric Ries, Ash Maurya, Janice Fraser, and many others, and then remixed and mashed up with our own experience. All of this is open and not anyone's precious IP. We never produced a specific documentation or white paper, so whatever I have is spread out in different blog posts and case studies. FWIW, Neo was acquired last month by our friends at Pivotal Labs, and Pivotal may take more care to publicize the process once they incorporate it. In the meantime, if folks think it'd be useful for me to write a blog post or two detailing our method as more of a step-by-step recipe, perhaps I can do that.

UPDATE2: I'll take those updates as a yes, that it would be useful. So, I'll put something together in the next couple weeks and post it at bit.ly/startup-patterns. Stay tuned...

UPDATE3: OK! Here it is, folks:http://www.startuppatternsbook.com/twelve-week-mvp/There is probably a lot more detail I could add, but this is the basic flow. I'll try and continue to flesh it out as I remember bits and pieces. Would love your feedback.
Chaitra Vedullapalli
5
0
Cloud Architect | CMO | Strategic Business Development | 3D Printing | Marcomm, eCommerce | Organizer
Hi there, I have an assessment and action plan i can provide to you via email. Can you reach out to me via Linkedin.
Barry Bryant
1
0
Barry Bryant Advisor
Strategy, Vision, Ideation, Invention, Innovation
Hi Deborah,

Jira, Axosoft, TeamPulse, TFS, depending on your process, methodology and team and size. These support agile to make the most of your 100 day window.

Good luck!

Barry
Stefan Pagacik
6
0
Stefan Pagacik Entrepreneur
Innovation Catalyst | Impact Platform Development, Finance and Human Capital Advancement
Hi Deborah:

It would help to know what markets your customers are in, how many new customers you want to bring in before year end and if you are going after new markets or are saturating existing markets. That will drive some of the decision making for your 100 day plan.

My rule of thumb is to start with the outcomes you wish to achieve and work backwards. Looking out 100 days from tomorrow, what are the results you are seeking? 100 new customers? 1000 new customers? 500 renewals using the subscription service and 500 newbies? You need to clearly define your objectives, get buy in from all decision makers including the person who writes the checks at your company and then work backwards from those objectives. Questions to ask are: will we need financing? More people? Collateral? a social media strategy? channel relationships? a strat partner? What are individual or team roles and expectations? Task list? Once you have the answers, you can lay out a plan in any number of project planners that are available online or create your own. Software or tools can only help you measure your progress. Actions by you and your team will determine success or failure.
Jaswant Pujari
7
0
Jaswant Pujari Entrepreneur
Entrepreneur
Hi Deborah, I spent the last 4 months coming up with my own 100 day plan for my SaaS software. It will need a deeper dive into all my research and planning so you can adapt it to your own product. Feel free to schedule a meeting and invite others that might be interested. I can probably save people the 4 months of work I have already spent. I am traveling till Mar 5th. will be available for a focused meetup in the Bay Area or SF after Mar 8. JP
Karl Schulmeisters
1
1
Karl Schulmeisters Entrepreneur
CTO ClearRoadmap
Saastr.com says 3 years to traction
Kimberly Salzer
1
0
Kimberly Salzer Advisor
Chief Marketing Officer at Hyperloop One
I would love to see any plans shared as well. I am about to start a new job as CMO at a company with a very large B2B component
Diane Bernard
1
0
Diane Bernard Advisor
Chief Digital Marketing & Growth Officer For Hire, CEO, Virtual CMO for Technology, Healthcare, Pharmaceutical, Consumer
Hey... love to see a template. I always have to create mine from each individually.

Diane
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?