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Email list providers, do they exist that work on commission/results rather than just selling lists?

We are bombarded with LinkedIn, unsolicited emails, and many social media from email list providers. All seem to work on either selling a list or performing services, at hourly or fixed rates. We would love appointment setters and lead generators work on commission from sales we or they close, not numbers of followers, list size, numbers of calls or emails, etc. Real sales results and we would pay! Does anyone know of such services?

What we don't need is an economics lesson or detailed description of their existing business models, truly we understand those.

Let's keep the discussion to the question and not why it will not work please... (Experience in discussing in other areas pushes me to set the parameters here to keep from wasting everyone's time...)

I was thinking of checking at Fiverr, elance, and other remote work providers, anyone have any suggestions? (Other than just accepting the status quo business model of list providers...)

Thanks!

16 Replies

Ben Yennie
2
1
Ben Yennie Entrepreneur
Co-Founder/VP Biz-Dev ProductionNext, Founder of Producer Foundry, Author, Speaker, and Producer's Rep
The short answer is if you want results, don't pay entirely on commission. Especially with the services you're talking about. Those services actually ban commission only jobs from being posted. But more importantly, if you want an even halfway decent salesperson, biz dev person, or lead gen person, you have to pay them an hourly plus commission.

Most of these people have some level of life or business of their own they're developing. (Again, at least the good ones.) if you had other clients willing to pay you a guarenteed wage and bonus, would you be willing to do free work for someone that generally ends up at less than minimum wage? Do you really want to hire some desperate enough to answer that question with a yes?


Amir Yasin
2
2
Amir Yasin Advisor
Developer, Architect
Sounds like a great idea. Maybe the power company could also provide you electricity on a commission basis. If you aren't able to close the sale, you don't have to pay for the lights. Before you dismiss my idea or give me an economics lesson on the power companies existing model, understand that you're asking for the exact same arrangement.
Shel Horowitz: Shel AT GreenAndProfitable com
6
0
I help organizations thrive by building social transformation into your products, your services, and your marketing
Buying lists of people who have no prior relationship with you could have significant negative consequences (like getting you thrown off the Internet). A much more productive strategy would be to approach newsletter owners who reach your target market and get them to include content from you (this might work on the commission model you're looking for).

I have a section in one of my marketing books called "Spam: The Newbie's Natural Mistake."
Farzad Wafapoor
2
0
Farzad Wafapoor Entrepreneur
Video & Digital Media
Working with commissions-only sales is very challenging but not impossible. What you're looking for is "Independent Sales Reps".
Try these:
http://www.globalrepresentation.com
and
http://www.rephunter.net
Darrel Raynor
0
0
Darrel Raynor Advisor
Project & Ops Turnarounds, Interim CIO/COO, improve performance of dept or teams. Speaker, Trainer, Consultant, Staffing
Thanks much, Shel and Farzad for the positive comments. Will think about your replies and check out your links!

Ben and Amir those are *exactly* the type of responses we do not need in these discussion groups, especially when noted that we are already intimately in the know about existing business models. We have done some great cost reduction consulting engagements on a % of savings, which is just like commission... We do the work for free sometimes and when the savings start we participate. Is this how you want to present yourself to potential advisors and advisees? Hold the sarcasm, snark, and condescending comments, please.

Think what Uber, AirBnB, outsourcing, and others have done, we do NOT have to accept all existing business models without question. Peace brothers.
Lars Forsberg
1
0
Lars Forsberg Entrepreneur
President/CEO at Longboat Retirement Solutions LLC
Darrel,

I feel your pain. I am confused why certain industries want to get paid for attempts, and not results. I only get paid for results. If I tell someone that I can do something, and I don't pull through, guess what, no pay. Maybe someone on this site can see this vacuum and capitalize on it by creating a website that has exactly this, "geeks who are paid for performance.com" or something like that. This issue is far too common. Basically every small business owner I know has the same issue. I have told many a young computer geek "learn how to market online and market that service to small business owners - you will be rich." Being paid for performance is not a new business model - the 9-5 cubicle business model is.
Craig McClure
0
0
Craig McClure Advisor
Producer at HD Broadcast AZ
You're comparing sales commissions, where the salesperson is in control of whether the deal happens or not, and mailing lists, where the company selling the list is 4 or 5 people upstream of where the sale happens. The mailing list supplier should be held accountable for the quality of their lists, but can you hold them accountable for the quality of the copy and graphics in the piece that is distributed to the list, plus the follow-up on leads generated, plus the competence of the salesperson? There are just too many variables involved that could penalize a company that supplied a good list.
Paul Jenney
0
0
Paul Jenney Entrepreneur
Compliance Manager @ TenantTracks
Most good salespeople will not work on straight commission, especially in mature markets. Most work to build their contacts, their pipeline, their experience and relationships to be there when the sale is ready to close.

Holding a list development company hostage to a salesperson's competence in closing that lead to get themselves paid is ludicrous. Its like American General trying to recruit salespeople, they setup 100s of appointments to close even one.

You really do not go into what you are selling. 5 cent widgets, SaaS, tomahawk missiles, renter's insurance, etc. Huge amount of variables in there as well.
Darrel Raynor
0
0
Darrel Raynor Advisor
Project & Ops Turnarounds, Interim CIO/COO, improve performance of dept or teams. Speaker, Trainer, Consultant, Staffing
Paul & other thoughtful repliers :)
Good notions. To answer your question, we provide consulting, training, and staffing around projects and some forms of ops. Project Management, Business Analysis, Tech Writing, Team Leads, that sort of thing for 65% tech firms and 35% all other industries. We also specialize in taking over failing projects, project turnarounds, PMO formation, and process improvement. We are just not going to buy any type of marketing services "on the come" as it were, have been down the road of no accountability several times before.
We feel the same way about our personal investments... We are happy to hire a financial planner on a % of the money they make us, not fees for doing things that may or may not end up making us money. Those business models need to change.
Lars Forsberg
1
0
Lars Forsberg Entrepreneur
President/CEO at Longboat Retirement Solutions LLC
I think there must be a way to link leads to sales. I'm sure that there are many large companies who have a system in place to do just that.

I guess I am talking about the broader issue of a systematic disconnect between business people and computer people - again, not all, but the in the vast majority of situations, business people and computer people to not speak the same language. Most businesses don't get paid for non performance, so business people have a hard time paying someone else for non performance.

I understand that if you are in the business of selling lists, than you are in the business of selling lists of people or companies that should be of interest or value to the customer. If there were a trackable way to follow leads to sales from a list provided, we could get somewhere. Do any list providing companies offer this?
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