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Is there a way to track email replies sent from the work email addresses of our clients?

As a B2B Content Marketing firm, one of services we provide is helping our clients establish new relationships using email.

We write email templates for them and have them send out individual emails to new prospects (using the templates we give them) through their own work email addresses.


Is there a service/platform/way we could track who opens these emails,and who replies (and what the replies are)?


Essentially, something like adding a bcc that also allows us to see all replies in the email chain as well.


Thank you.

-mike



9 Replies

Jessica Alter
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Jessica Alter Entrepreneur • Advisor
Entrepreneur & Advisor
They can do this in Tout App or Hubspot - not sure how you get access. But it's a basic feature of most of the email marketing companies
Gina Gianatasio Michnowicz
1
0
CEO, Co-Founder at Union+Webster
Hubspot works well and can show conversion on your site. Mailchimp can give you some of the stats too and they deliver in a way to make sure you don't have any spamming issues from your domain. Helps you manage unsubscribes too.
Marko Tiosavljevic
1
0
Marko Tiosavljevic Entrepreneur
CEO at Cloud Industry
i use mixmax and it is great!
Rich Taylor
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0
Rich Taylor Advisor
Marketing and Operations at Looker
There are several tools that do this. Sidekick (by Hubspot), Yesware, ToutApp, Cirrius Insight. Slight differences amongst them but help you track who opens the emails and can push the data into your CRM or Marketing Automation tool. - Rich Taylor
Chris Kiersch
0
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Chris Kiersch Entrepreneur
Internet Marketing | Entrepreneur | Sales & Marketing Automation Implementation | Email Marketing | Act-ON Software, SEO
Mike, depending on the email client you are using there are several solutions that can provide the tracking info. If the recipient forwards the email to another co-worker you won't know who they are but you can tell if they are sharing the email with other people in the organization. The real homerun... would be to include a solution that has Website visitor ID tracking, you will get the tracking info you mentioned, and you can tell if the prospect is on your Website and if they are looking at your important pages. You could then setup a simple rule that could send a text message to your sales person when the email is opened or, if they click on specific items, or if they can back to the site a couple days later and are checking out your content. I don't normally recommend tools without going through a discovery process, with anything you build, first discovery, then tools. If you pick tools first then you are forced to make your process fit the tool. If you would prefer to just book an hour of consultation calendly.com/chrismbi , my guarantee is you give me a little, and I will give you a lot more. If you don't feel the time was worth it, then I shouldn't be paid:)
Dennis Loebs
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0
Dennis Loebs Entrepreneur
Founder at upStart Systems Corp.
Am currently trialing a cost-effective solution that is working well: Hubspot CRM (free) + Sidekick (also a Hubspot product). Seems to fit your requirements, at a very reasonable cost.
D. Bruce Johnston
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D. Bruce Johnston Entrepreneur
CEO & Co-Founder MDC DOT | MDC DOT Solo a Sales Enablement Platform for Individual Sales Reps & Sales Teams
I'd invite you to try MDC DOT Solo. We do the things you are asking: Opens, Click thru's, etc. in addition to lead scoring, lead segmentation and lead nurturing are all calculated electronically for you. I invite you to try us out at www.mdcdot.com. Full functionality starts at $24.95 per month - month-to-month.

Give me a time tomorrow and I'll give you a personal demo.

Bruce
Mark Wilcox
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Mark Wilcox Advisor
Chief Technology Officer - Consulting - Security Practice at Oracle
There are many solutions that will claim to track it.

But really they are just guesses.

The reality is - opens are a vanity metric. Similar to tracking Likes on Facebook.

They can make for great pie charts to a client but they don't mean much.

There are a couple of reasons for this:
1 - Some clients might not be displaying HTML - thus you can't get the tracking cookie.

2 - They might accidentally open while thumbing through email on the toilet (I know, I'm the only idiot on this who has ever read email on the can). Is that an open?

It's more important to have a strategy that revolves around a set of concrete actions.

For example - if you sent them an email talking about getting a white paper that you require them signing up for mailing list.

Or to get on a webinar.

Or setup a meeting to find out more about what you have to offer.


Ricardo Penders
1
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Ricardo Penders Entrepreneur
Entrepreneur
Yes there is my friend, you can use this online service called vCita for that, I'm using it on all my websites for more than a year now.

It also helps with live engaging to your website visitors, it's a scheduling service, they also handle payments, you can use it for complete customer support and as solution provider...

You can manage your members accounts from your dashboard and help them with integrating vCita on their websites and they have awesome training and resources to help you generate more leads and make more sales.

Here's the link to the vCita websiteI'm sure you'll like this service and because you can manage everything from your members if you're a solution provider you can use their integrated email autoresponder...

You could even write your members email follow ups and provide it all for them, making a trackable link would be super easy... if you can't do that with vCita you could use a free service like Bitly.com for that.

And you can see it on my Tumblr page, my Blogger page, on my Facebook Business Pages and on my Home Page of course you can find it at the bottom right corner you see a blue contact button and just above the IM Trustworthy part you see the calendar integration...

The cool thing is if you use the blue button options you'll see my site go to the background with a lightbox showing vCita on top.

Best regards,

Ricardo Penders CEO_SoHarD_dB_w@(R)Ez_

PS. I would love to hear from you and appreciate it very much if you'd leave me comments on my website and sharing my publications with your friends. ;)
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