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What do companies use for deal-based CRM?

Am looking for a packaged CRM product that helps me take a single offering and present/track it among multiple prospective buyers with the intent of splitting the offer amongst one or more of these buyers. Like what do investment bankers use when pitching a deal? In my case there would be approximately 200 potential buyers and maybe 10-20 concurrent conversations. I'd want to track indications of interest, probabilities, etc. at an aggregate level in addition to doing it with individual prospects. I'd also like all the communication with prospects to be grouped by the offering as there will be 5-10 offerings at any given time.

Are there any CRM products appropriate for this?

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UPDATE:
I spent a couple hours looking at SugarCRM, vTiger & ConvergeHub. I have a couple calls with vendors this afternoon. However, as Justin points out, typical CRM assumes an opportunity is associated with a single organization. Also, to the extent that email communications are supported in the platform, they aren't organized around opportunities either.

At first look it seems like it would be a pretty huge fight to try to force this model into a traditional CRM platform.

12 Replies

Kurt Johnson
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Kurt Johnson Entrepreneur • Advisor
President, CEO
You should check out Clearslide. I use it for my investor decks and follow on updates. Might give you a piece of what you're looking for.
Ed Jeffers
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Ed Jeffers Entrepreneur
MD at EDGE +
Have a look at Sugarcrm. Regards, Ed Jeffers 0404 835 176
Manash Chaudhuri
0
0
Manash Chaudhuri Entrepreneur
Entrepreneur, CRM Evangelist, Cloud Computing Architect, Product Management and Business Strategy Consultant
ConvergeHub is offering such solutions for investment banking and alternative funding industry. Their MCA edition should be able to take care of your requirement
Shams Juma
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Shams Juma Entrepreneur
Founder
At Quantifye, we use HubSpot
Justin Roff-Marsh
2
0
Justin Roff-Marsh Entrepreneur
Founder: Ballistix
So to convert your requirements to CRM terminology, you want to be able to associate an opportunity with multiple organizations.

But you also want to track data relating to the nature of the relationships between those opportunities and organizations.

To do this, you would need a CRM that allows you to create custom modules and you'd need to create a module that tracks these "relationships". The resulting linkages would look like this.

Organization >> Relationship >> Opportunity

And this would allow MANY to MANY relationships between organizations and opportunities (deals).

Attributes of the relationship would be things like "status of bid", "amount bid" and similar.

You could use calculated fields in the Opportunity module to sum-up the total bids and similar.

You can't do this in Hubspot CRM (or Clearslide!!).

You could do it in any CRM that has it's own development environment (e.g. Salesforce, MS CRM, Sugar, Vtiger, Netsuite and others).

We have actually created this for project environments in our own Vtiger build (Vtiger is an open-source project). We call it our Stakeholder module.
Peter Johnston
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1
Peter Johnston Advisor
Businesses are composed of pixels, bytes & atoms. All 3 change constantly. I make that change +ve.
What you really want is a web visitor tracking application. The more sophisticated of these not only track web visits but allow you to enter call or email interactions. They then feed them into a marketing automation system which automates keeping these guys informed, tracks what stage they've reached (what they've opened etc.) and throws up actions for you to progress deals.

AgileCRM has a lot of this built in. A free alternative which links to ordinary CRM systems is Mautic.
Ben Cherrie (App Development)
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1
Entrepreneurial App Development for Startups and Fast Growing Companies
A super lean 1st step for a CRM would be 'STREAK' extension for google. It works inside your Gmail like a deal tracking CRM. Check it out and let me know what you think!

Cheers,
Ben
RJ Cowan
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RJ Cowan Entrepreneur
President at Cowan Foundation
We use infusionsoft, great product. I find if you go the cheap route you get what you pay for, which is limitations. If you're just starting out save money, if you need a product that delivers, is easy to use, can easily collaborate with others we've had great success with infusionsoft. The business card scan option is awesome, manually entering 50+ cards...no thanks!
Arpit Govil
0
0
Arpit Govil Entrepreneur
AVP - Skills Partnerships at ThinkLink Learning
You can look at Pipedrive and Zoho. Both of them offer a good set of customization which can come in handy of you want to have something more geared towards your specific needs rather than what is available as a standard.
Nathan Beckord
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0
Nathan Beckord Advisor
Co-founder and CEO at Foundersuite
Shameless plug: here at Foundersuite, we are releasing an all-new, ground-up rebuild of our Investor CRM tool next week at Startup Grind, if your "deal" needs involve fundraising. Think: Kanban board sitting on top of an investor database.
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